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| Why “Feud” Viewers Are Furious: One-Episode-Per-Day Schedule Sparks Outrage |
After drawing viewers deep into its emotional vortex, Feud (临江仙) has thrown a curveball that no one asked for. Just as the story hit a heartbreaking turning point, the production team dropped a bombshell: from 18 June onwards, the series will slow down to airing just one episode per day. That’s right—just as things got juicy, the pacing’s been yanked like the emergency brake on a rollercoaster.
This change comes after a two-day broadcast pause on 16–17 June, leaving viewers hanging mid-angst. Fans, understandably, are not having it.
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Social media lit up with comments accusing the producers of killing the momentum and dragging out the story on purpose. Hashtag protests, angry Bilibili uploads, and all manner of dramatic memes followed.
Turns out, the reason isn’t just to mess with viewers' hearts.
Producer Yu Zheng went public with the explanation, admitting post-production simply isn’t ready. “Only 25 episodes are fully completed so far,” he said, via Upmedia. “It’s my fault for being too slow. I’m sorry.”
He added that the drama was originally meant to premiere in July, but streaming platform iQiyi pushed for an earlier release—even before all the editing was done.
On top of that, the final episode count was cut from 40 to 32 to pass censorship, which reportedly led to a last-minute reshuffle behind the scenes. Some viewers weren’t buying it though, with comments online questioning how the drama cleared regulatory review if it wasn’t even finished. Others speculated the team is stalling to drag out hype and squeeze more views from cliffhanger frustration.
Still, it's hard to stay mad when the plot is this good.
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The most recent episodes gave us the devastating backstory of Hua Ruyue (Bai Lu). A decade earlier, her own husband Bai Jiusi (Joseph Zeng Shunxi) sealed away her powers, believing it was for her own good.
But without her spiritual strength, Hua Ruyue was left defenceless as her son and disciple were killed by frenzied villagers.
In one of the show’s most horrifying reveals, we learn she was burned alive for days—unable to die because of her divine identity, yet forced to suffer in silence.
In the present timeline, Bai Jiusi meets the Ancient God of Time, who lets him witness Hua Ruyue’s past. Every tragedy she endured—every scream, every betrayal—plays out before him in full. He’s powerless to stop it, collapsing in tears, coughing blood, watching his wife suffer endlessly because of his own actions.
Let’s just say: Bai Lu and Joseph Zeng are eating this story alive, and viewers are feeling every second of it.
Once we get over the high drama of early episodes in the immortal world, we realise #Feud is in effect the story of a marriage of souls breaking down because their minds aren’t aligned. I hope they find peace eventually. Riveting & heartbreaking.
— Sebs Kdrama 🌸🩵 (@KdramaSebs) June 16, 2025
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But now? That emotional build-up has hit a brick wall.
Fans are desperate to see who the mysterious figure was that helped Hua Ruyue collect her son’s soul—and whether there’s still hope for her and Bai Jiusi in the end. Unfortunately, they’ll now have to wait a full 24 hours between episodes, which is proving unbearable for many. Especially considering the show was originally marketed as a fast-paced summer binge.
At the time of writing, Feud is only just entering its late-middle arc, meaning there's a fair bit left before we even hit the climax, let alone the finale. Whether viewers stick around through the slower drip-feed format remains to be seen.
For now, all we know is: we’ve cried with Hua Ruyue, we’ve raged at Bai Jiusi, and now we’re crying again—but this time, it’s over the schedule.