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| From Blockbusters to Budget Flicks? Film Bosses Call Out Overpaid Actors at Shanghai Fest (CBTN) |
Things are heating up in China’s film industry—but not in the usual way. At the glitzy opening of the Shanghai International Film Festival 2025, a bombshell topic took centre stage: industry-wide pay cuts, especially targeting the sky-high fees pocketed by A-listers.
And no, this isn’t just talk. Big-name bosses like Wang Changtian (Enlight Media), Li Jie (Damai Entertainment), and Chen Zhixi (Wanda Films) didn’t mince words. In front of press, peers, and the country’s top creatives, they painted a bleak but honest picture—production costs are out of control, and the golden goose might be running dry.
"Box Office Down, Fees Still Sky-High"
According to these insiders, the numbers just don’t add up anymore. While audience turnout is shrinking and theatres are struggling to bounce back, actors and directors are still asking for pay like it’s 2015. “We’re still paying premium prices in a post-pandemic, risk-heavy market,” one exec said bluntly.
Chen Zhixi offered a striking example: Jian Bing Man used to be made for just 12 million yuan. Fast forward to now? Even 120 million barely scratches the surface. And we’re not even talking about superhero epics—just regular domestic productions.
Meanwhile, young directors—once known for scrappy, low-budget brilliance—now come in with massive expectations: big crews, fancy sets, and three-year timelines. The result? Budgets bursting at the seams, and not enough return to justify it.
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The Actor Pay Problem
Let’s get to the juicy part—the stars. In several recent project approvals, top actors reportedly demanded full-throttle premium rates, even when their films had little chance of breaking even. According to producers, this level of “delusional optimism” puts the whole industry in danger.
In simple terms: they’re being paid blockbuster wages for box office flops.
If the proposed changes go through, big stars will be the first to feel the pinch. No more cushy paychecks just for turning up. And those sprawling, CGI-heavy mega productions? Likely to get downsized in favour of leaner storytelling and character-driven plots.
What Does This Mean for Audiences?
For us viewers, this could mean fewer dazzling visuals and high-profile pairings. But maybe that’s not such a bad thing. The industry might finally shift its focus back to strong writing, emotional depth, and cultural authenticity—the stuff that really matters.
It could also open doors for fresh talent. With less money going to big names, smaller actors might get their moment to shine. And honestly, who wouldn’t love discovering the next big breakout star?
Plus, let’s not forget that AI tools, virtual sets, and cross-platform marketing are being explored to keep costs low without killing creativity. Films may look different, but they won’t necessarily look cheaper.
What About Idol-Led Projects?
The ones who’ll likely feel the burn first? Popular idols and crossover celebs who typically land roles thanks to fanbase size rather than acting chops. With tighter wallets, producers might start prioritising performance over popularity.
In other words—acting talent might finally trump online clout.
Could This Spill Over to TV?
Here’s where it gets interesting. While the spotlight’s on cinema right now, everyone’s quietly eyeing the drama industry too. Let’s be real—C-drama sets aren’t exactly models of modesty either. High fees, long shoots, and excessive episode counts are just as common.
So, if this trend picks up steam in film, don’t be shocked if dramas start getting restructured as well. Shorter series, smaller casts, tighter scripts. Not necessarily a bad thing—if done right.
So... Are We Ready?
This could be a turning point. Not just for the folks behind the camera, but for us watching, reviewing, hyping, and spending.
Are we ready to say goodbye to bloated spectacles and start appreciating cleverly made, low-budget gems? Will we support stories without superstar names attached? Will we cheer on new actors instead of obsessing over top billing?
One thing’s for sure—the industry is being told to shape up or ship out. And if that means better, braver films with more heart and less hype, maybe we’re all in for a win.