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| Zhao Lusi Proves Real Influence With Zero-Fee Livestream for Rural Producers (Photo: Weibo) |
Zhao Lusi is proving once again that star power doesn’t have to stop at red carpets and drama sets. The actress recently made waves online after hosting a marathon seven-hour livestream that quietly turned into a massive win for farmers and local business. No flashy gimmicks, no hard selling – just Zhao Lusi doing what she does best: chatting, eating, and bringing attention to people who genuinely need it.
The livestream took place on Xiaohongshu and focused on agricultural produce and small local products that had been struggling to sell. Over the course of the session, more than one million items were sold, with total revenue reaching around 34 million yuan. What surprised many viewers even more was the fact that Zhao Lusi reportedly took no appearance fee and no commission from sales, allowing the earnings to go directly to farmers and small business owners.
During the livestream, Zhao Lusi and her team reviewed a wide range of products. Honey was one of the highlights, sold in large tubs.
She openly talked about how demanding beekeeping work can be and even bought several tubs herself to give to friends. Viewers appreciated how she explained the process behind the product instead of just praising the taste.
She also sampled fresh chicken live on camera, casually eating while interacting with netizens.
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The chat quickly filled with jokes and teasing comments, including playful questions about whether everything had been properly cleaned. Zhao Lusi took it all in stride, keeping the mood relaxed and friendly.
Beyond food, she also introduced handmade keychains produced by stay-at-home mums who make products while caring for their children.
Zhao Lusi took time to explain who made them and why buying small items like these still matters.
Oranges, bamboo mushrooms, apples, and other fresh produce followed, with Zhao Lusi posing, tasting, and describing how they could be cooked at home.
One moment that caught widespread attention was when some viewers questioned product safety.
Despite having a known history of allergies, Zhao Lusi tasted the honey on the spot to reassure viewers.
Shortly after, slight redness appeared on her neck, which many netizens noticed. Rather than causing panic, the moment moved viewers, with many praising her honesty and willingness to stand by the products she was promoting.
Sales reportedly passed 10 million yuan within the first hour alone.
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By the end of the livestream, around 8.7 million viewers had tuned in, generating roughly 870,000 orders. Farmers and business owners expressed gratitude, with some saying they had never expected support of this scale from a top-tier actress.
Zhao Lusi herself remained modest throughout. She stressed that the real contributors were not celebrities, but the people who chose to place orders. That line resonated strongly online, with many netizens saying her approach felt sincere rather than performative.
Fan reactions were largely positive, praising her for using her influence in a practical and visible way. Some highlighted how rare it is to see long-form livestreams focused on real products rather than luxury items.
Others admitted they joined out of curiosity but stayed because the atmosphere felt genuine. A smaller group questioned whether celebrities should be involved in commerce at all, but even those voices acknowledged the tangible results for farmers.
What do you think about stars stepping into livestream commerce like this? Would you be more likely to buy if it directly supports farmers and local businesses?