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Zhao Liying Files Lawsuit Demanding Compensation and Apology

Zhao Liying Sues for 610,000 Yuan in Image Rights Dispute
Zhao Liying Sues for 610K Yuan Over Image Rights – Court Date Set for June


Zhao Liying isn’t letting anyone mess with her image – literally. 

According to recent updates via Tianyancha App, the actress has officially taken legal action against Jinan Zhiyu Brand Management Consulting Co., Ltd., over a rights dispute involving her name and image. 

The case will be heard in court on 24 June at the Lixia District People’s Court in Jinan.

The court has already sent out a formal notice to the company, along with copies of the lawsuit and a summons for the trial. So, no backing out now.

Zhao Liying’s suing for a total of 610,000 yuan – that’s 600K for the economic losses she claims to have suffered, plus another 10K to cover her costs for defending her rights. 

She’s also demanding the company immediately stop using, destroy, and delete all unauthorised promotional material that misuses her face or name, along with a public apology.

Zhao Liying's Lawsuit Over Image Rights to Be Heard in June
Court to Hear Zhao Liying’s 610K Yuan Claim on 24 June

Tianyancha Court Announcement Details
Publication Page: G182
Plaintiff: Zhao Liying
Defendant: Jinan Zhiyu Brand Management Consulting Co., Ltd.
Announcement Type: Court
Content: Copy of Complaint and Court Summons

Court Announcement Content:
Lixia District People’s Court, Jinan City

To Jinan Zhiyu Brand Management Consulting Co., Ltd.:

Our court has accepted the case of the plaintiff, Zhao (full name: Zhao Liying), suing the defendant, Jinan Zhiyu Brand Management Consulting Co., Ltd., over a dispute concerning personality rights. In accordance with the law, we hereby serve you the following documents via public notice: Notification of Response to Lawsuit, Evidence Submission Notice, Copy of the Complaint, and Court Summons for case number (2025) Lu 0102 Minchu No. 11069.

The plaintiff’s claims are as follows:

  1. That the court orders the defendant to immediately cease using, destroy, and delete all promotional materials that infringe on the plaintiff’s portrait and name rights. This includes, but is not limited to, promotional posters, milk tea cups bearing combined images and names of the plaintiff, as well as online videos, images, and text ads that include the plaintiff’s likeness or name.

  2. That the defendant is ordered to immediately revoke all authorisations granted to franchisees for the use of the infringing promotional materials, and to promptly notify, assist, and supervise all franchisees in stopping use, destroying, and deleting all such materials.

  3. That the defendant is ordered to publicly apologise to the plaintiff in the People’s Court Daily. The apology must include the case number and specific details of the infringement, be reviewed by the court, and approved by the plaintiff. The size of the apology notice must be no smaller than 6.0 cm by 9.0 cm (business card size), and must not be printed in the newspaper’s gutter (centre fold).

  4. That the defendant compensates the plaintiff for economic losses in the amount of RMB 600,000 and reasonable expenses for rights protection in the amount of RMB 10,000, totalling RMB 610,000.

This announcement shall be considered served 30 days from the date of publication. The deadline to submit a defence statement and supporting evidence is 15 days after the announcement period ends. A court hearing is scheduled for 9:00 a.m. on 24 June 2025, at Courtroom No. 1 of the Yanshan Court. Failure to appear on time will result in a default judgment being made according to the law.

In other words: don’t try to make money off Zhao Liying’s image without asking. She’s not having it.

More updates to come once the court session kicks off in June – but for now, it’s clear Zhao’s drawing a firm line in the sand. 

And honestly? Fair play.

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