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| Todd Lewis Now: Where Is the Director of O.J. Simpson’s Juiced Today? |
Todd Lewis has moved a long way from the bizarre world of O.J. Simpson’s prank show Juiced, but his experience making the cancelled series remains one of the more uncomfortable chapters of his career. In Investigation Discovery’s four-part documentary OJ Unseen: Exploitation Of Evil, Lewis looks back on the production, the tensions behind the camera and the personal fallout that followed, offering a rather different picture of what it was like to work closely with Simpson.
Lewis served as a director on Juiced, a hidden-camera series built around Simpson attempting to prank unsuspecting members of the public. On paper, it was supposed to be outrageous entertainment. In reality, some moments became considerably more awkward than anyone behind the scenes had probably planned for. Lewis has since spoken openly about his complicated feelings towards the project, particularly after one staged confrontation began to feel far too real.
During filming, the production team reportedly planned a confrontation between Lewis and Simpson as part of one of the pranks. The idea was to create a heated exchange in front of the unsuspecting victim and capture their reaction. The trouble was that the argument did not remain entirely within the boundaries of performance.
Lewis recalled Simpson accusing him of being racist during the exchange. Rather than treating it as another bit of television theatre, Lewis said he became genuinely uncomfortable, particularly when he noticed the anger in Simpson’s expression. At that point, the supposed prank suddenly had all the charm of an office argument that nobody remembered to stop. Lewis said he was careful with his response because the situation no longer felt entirely scripted.
His involvement in Juiced would later leave Lewis with considerable regret. According to his account in the documentary, he had also hoped Simpson might eventually make an on-camera admission concerning the deaths of Nicole Brown Simpson and Ronald Goldman. That expectation obviously added another layer to an already unusual production, particularly given Simpson’s notoriety and the enormous public attention surrounding the case.
The project also came at a personal cost. Lewis was dating Carrie Berkman at the time, and her opposition to his involvement with a production centred on Simpson reportedly contributed to the breakdown of their relationship. It is an especially strange footnote to a television project: a prank show manages to create enough drama behind the scenes to become a relationship problem of its own.
Fortunately for Lewis, that was not the final chapter. A couple of years after Juiced wrapped, he and Berkman reconnected and eventually rebuilt their relationship. They later married and went on to have two children, Pepper and Quinn, turning what could have remained a messy period in their history into something much more hopeful.
The family has remained close over the years, with Lewis and Berkman supporting their daughter Pepper, who lives with MYT1L syndrome. Their family life appears to be a much more important part of Lewis’ world today than his brief and rather unusual detour into reality television. Pepper completed elementary school in June 2026 and is now moving on to middle school, another milestone the family has celebrated together.
Lewis also appears to make plenty of time for father-daughter adventures. In 2026, he and Pepper attended a theatre performance and Horror Con Los Angeles, proving that their idea of quality time apparently includes both stage productions and things designed to make you question why you voluntarily entered the building. The family also travelled to Japan in April 2026, spending time exploring the country and enjoying a change of scenery together.
His relationship with Berkman has remained an important part of that life. In July 2023, Lewis publicly celebrated his wife’s birthday with an affectionate message, describing her as his “incredible smokeshow wife” and crediting her with making him a better man. Whatever went wrong during the Juiced years, the relationship clearly survived the experience and eventually became one of the steadier parts of his life.
Professionally, Lewis has also taken a very different path. Originally from Orange, California, he graduated from the University of Nevada, Las Vegas with a Bachelor of Science degree in 1998. Before working on Juiced, he even appeared in the comedy film Dude, Where’s My Car? as a cult member, which is perhaps one of those early-career credits that sounds increasingly amusing the further away you get from it.
Today, Lewis is best known for his work outside traditional television. Since 2021, he has served as CEO of The Reputation MD, a business focused on helping companies deal with damaging online reviews and rebuild their public image. It is quite the career pivot from filming prank television with Simpson to helping businesses repair their reputations. Life apparently has a sense of humour after all.
Lewis has also continued appearing as Michael from the Dance Academy on his brother’s programme, Jeff Lewis Live. So while he has not completely disappeared from entertainment, his career now sits across several different worlds rather than being defined by Juiced alone.
My take is that Lewis’ story is more interesting because it is not really about a forgotten prank show. Juiced sounds like one of those television ideas that looked far more entertaining in a pitch meeting than it probably felt once cameras started rolling. Lewis seems to have entered the project expecting a strange but manageable production and ended up carrying memories of it for years.
The fact that a staged argument with Simpson became genuinely uncomfortable says plenty about how unpredictable the production could be. I also find his later career shift surprisingly fitting. After being involved with a programme that became so closely tied to public perception, he now works in reputation management.
That almost feels like the universe writing its own punchline. More importantly, though, his current life seems far removed from that turbulent period, with his marriage, children and family experiences taking centre stage. Whatever anyone thinks about his decision to join Juiced, Lewis clearly did not allow that chapter to become the whole story.
So, where is Todd Lewis now? He is still working, running The Reputation MD and making occasional appearances through his brother’s show, while much of his life revolves around Carrie, Pepper and Quinn.
His time directing Juiced remains an unusual part of his biography, but it is hardly where his story ends. After everything that came with the project, perhaps the most surprising twist is that Lewis ultimately found a much quieter second act. What do you make of his decision to work on Juiced in the first place, and do you think his career after the show turned out better than expected?