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| NMB48 Rising Star Haga Rei to Drop First Photobook Pon in February 2026 (Photo: Futabasha) |
Japanese idol Haga Rei, one of the fastest-rising faces in Osaka-based group NMB48, is officially stepping into a major career milestone. Her first ever photobook, titled Pon/Pontsu (ぽんっ), has been confirmed for release on 18 February 2026, marking a big moment not just for her, but for fans who have watched her grow into the group’s new ace.
For many J-pop idols, especially within the 48 Group ecosystem, a solo photobook is more than just a release. It is often seen as recognition of popularity, trust from management, and strong fan support. In Haga Rei’s case, the timing feels deliberate.
Management teams usually carry out detailed surveys and market checks before green-lighting a photobook, making sure public interest and fan enthusiasm are strong enough to support sales. Her selection signals confidence in her pull as an individual star.
Set against the bright and relaxed backdrop of Okinawa, Pon leans heavily into what fans describe as Rei’s strongest charm: her playful “girlfriend vibe”.
Rather than stiff posing, the book captures her enjoying marine sports by the sea, laughing through casual street walks and food stops, and splashing around at night pools.
The concept aims to make readers feel as though they are travelling alongside her, rather than simply looking at posed images.
The photobook also includes scenes that Haga Rei herself proposed during planning.
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She shared that although she felt nervous at first, the shoot allowed her to show expressions she had never revealed before. Describing the finished result, she said it felt so natural that she was surprised by how different she looked, in a good way.
Fans can expect a mix of cute, relaxed, and quietly confident moments, all wrapped in a soft, emotional tone that fits her age and current stage in life.
At 19, this release captures a fleeting moment that fans know will never quite come again. That sense of “now or never” is part of why first photobooks often become treasured items in idol fandoms.
Haga Rei herself described the project as a “surprise present” and a heartfelt thank-you to fans who have supported her since her debut.
Reactions online have been mixed but lively. Many fans celebrated the announcement as overdue, calling it proof that Rei has officially entered ace territory within NMB48. Supporters praised the concept for feeling warm and personal rather than flashy.
Some netizens, meanwhile, focused on how quickly she has risen within the group, sparking discussions about how NMB48’s next generation is taking shape. Overall, the dominant mood has been curiosity and excitement, with pre-order discussions already popping up across fan communities.
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For international fans wondering how to enjoy the photobook legally, the safest option is to look for official editions sold by authorised Japanese retailers or overseas partners. Some publishers also release approved digital versions, which may be delivered as secure ZIP or RAR files through official platforms after purchase.
These files are usually watermarked or protected and come directly from licensed stores, ensuring both quality and proper support for the artist. Fans are strongly encouraged to avoid unofficial scans and instead support releases through recognised sellers.
Release events planned in both Tokyo and Osaka, Pon is shaping up to be more than just a photobook launch. It feels like a statement that Haga Rei is ready for her next chapter, both within NMB48 and beyond.
Are you planning to pick up a copy, or do you think this could be the start of even bigger solo opportunities for her?