 |
| AIGLE Welcomes Li Qin to Bring French Outdoor Chic to Asia |
Chinese actress Li Qin has added another feather to her cap—this time outside the drama world. She’s officially been unveiled as the brand ambassador of French outdoor fashion house AIGLE, a label that’s been around for an impressive 172 years.
The news sent fans into celebration mode, with many calling the pairing of Li Qin’s elegance and AIGLE’s outdoorsy chic “a perfect match”.
 |
Li Qin’s Take on the Partnership
Speaking about her new role, Li Qin couldn’t hide her excitement.
She said a journey isn’t just about reaching the destination, but about savouring every moment along the way.
That outlook ties in perfectly with AIGLE’s philosophy of embracing life’s wind and rain with confidence—balancing the city’s bustle with the calm of the great outdoors.
 |
Why AIGLE Picked Her
Known for its fusion of French craftsmanship and modern tech, AIGLE makes gear that’s not only stylish but also durable—ideal for anyone who loves city strolls as much as countryside hikes.
By naming Li Qin as their new face, the brand hopes to connect more deeply with the booming outdoor fashion market in Asia, especially China.
Li Qin’s influence speaks for itself.
From unforgettable roles in Joy of Life and Life’s Journey, to her graceful public image, she embodies both strength and refinement—exactly what AIGLE is about.
The new campaign showcases Li Qin seamlessly blending urban and natural settings while modelling pieces from AIGLE’s 2025 Autumn/Winter collection.
 |
Standout looks include a cranberry-coloured trench coat crafted with GORE-TEX® fabric—windproof, waterproof, breathable, and chic.
Layered with POLARTEC® fleece and Liberty print shirts, plus water-repellent trousers and all-weather boots, the styling captures both practicality and flair.
It’s a wardrobe that says: city, mountain, or rainstorm—you’re covered.
With Li Qin at the helm, AIGLE is expected to roll out new campaigns across Asia that spotlight freedom, elegance, and everyday adventure.
The collaboration isn’t just about fashion; it’s about inspiring people to enjoy life’s journeys—rain or shine.
For fans and fashion followers, this partnership signals a fresh chapter in AIGLE’s story, one where French heritage meets modern Asian influence.