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Will Liu was once the face of pandemic-era home workouts, but it looks like people have finally moved on.
The Taiwanese actor-turned-fitness-guru gained a jaw-dropping 70 million followers during lockdown, but now, as life returns to normal, he's losing them just as fast.
Reports say he's already down 8.54 million followers.
And let’s be honest, no one’s really sweating in their living rooms anymore.
The "Liu Genghong girls/boys" who once tuned in religiously are now ditching the workout mats for, well, real-life activities.
Will originally made a name for himself in mainland China’s entertainment scene, but it wasn’t until he started live-streaming workouts that his popularity skyrocketed.
People stuck at home needed a way to stay fit, and Will gave them just that.
But like all trends, this one had an expiry date.
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Adding to the shake-up, he’s also cut ties with Wuyou Media, the agency managing some of China’s biggest internet stars.
What’s next for him? No one knows.
Maybe he’ll pivot again, maybe he’ll double down on fitness.
Either way, keeping millions of fans engaged is no easy feat—especially when they’ve already moved on.