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| Elon Muscular: What Happened After He Left Tony Huge’s Circle? |
Elon Muscular has gone from following Tony Huge’s fitness philosophy in Thailand to questioning the culture that once shaped his entire life. Hulu’s Get Huge: Looksmaxxing to Death follows his journey through bodybuilding, online fame, business ventures and increasingly uncomfortable questions about the people around him. Once closely associated with Tony Huge’s circle, Elon eventually found himself moving away from the group after challenging some of its practices. The experience, combined with the loss of a close friend, appears to have changed what he wants from life. Today, he is building his own platform through New Heroes Inc., although his latest chapter remains somewhat mysterious.
Elon Muscular grew up in South Brooklyn, New York, in a financially struggling household. Five people shared a small, one-room living space, and he recalled believing that his circumstances would prevent him from achieving much in life. He also spoke about growing up without a father figure and experiencing serious mental health struggles during his younger years.
While searching online for guidance, he discovered Anthony Hughes, better known as Dr Tony Huge, whose videos introduced him to biohacking, bodybuilding and alternative approaches to physical transformation. What began as watching online content eventually became something considerably bigger.
Elon became an enthusiastic follower of Anthony's work and eventually decided to contact him directly. To his surprise, he received a response and was reportedly invited to join him in Pattaya, Thailand. At just 19, Elon left school and travelled across the world to pursue the opportunity. It was quite a change of scenery from Brooklyn, to put it mildly. He was attracted to the lifestyle surrounding Anthony's circle and later credited him with helping him develop a muscular physique through various alleged drug combinations and bodybuilding practices.
His involvement eventually extended beyond simply training and following advice. Elon became part of Elevate 2.0, working alongside the group as its podcasts and online content attracted increasing attention. He recalled being pleased with their growing popularity and earning considerable money during this period. For a young man who had previously struggled to imagine a successful future, the opportunity appeared to offer everything he had been looking for: financial independence, recognition and a place within a community that shared his interests.
However, the atmosphere surrounding the group became increasingly difficult to ignore. When Leo Rex died in 2023, questions and speculation surrounding the wider fitness circle attracted attention. Elon initially said that the developments did not particularly shake him. Yet, as filming for the Hulu documentary continued, his perspective began to change. He started looking more closely at other losses associated with people in the same wider circle, including Nick Weisser in 2018 and Josh Brooks in 2021.
Elon also began questioning whether certain practices promoted within the group were genuinely safe. According to his account in the documentary, he raised these concerns with Anthony but was subsequently removed from the group. It marked a significant turning point in a relationship that had once played a major role in his personal and professional development. Leaving was not simply a matter of finding another fitness community. It meant reconsidering many of the beliefs and decisions that had shaped his adult life.
The situation became even more personal following the death of Connor Murphy in July 2026. Elon considered Connor a close friend, and the loss reportedly affected him deeply. Although he admitted that he did not have all the answers, the experience encouraged him to distance himself further from the culture surrounding the group. Rather than continuing to defend an environment he had once embraced, he appeared increasingly interested in understanding his own priorities and deciding what kind of future he wanted.
That does not mean Elon has completely abandoned bodybuilding or the men's fitness industry. In fact, he has continued working within the space, although his approach has shifted towards coaching, education and entrepreneurship. His most prominent current venture is New Heroes Inc., a lifestyle and multimedia company built around the idea of helping men improve different aspects of their lives. Its central message is about personal development, practical knowledge and finding a sense of direction beyond simply changing one's appearance.
New Heroes currently offers three main products through its official platform. These include a research library, a free Hero Archetype Quiz and a membership programme. The library reportedly contains 637 deep dives and 146 protocols across 12 areas, covering subjects such as strength, recovery, metabolism, vitality, relationships, focus and physical appearance. Rather than presenting transformation as a collection of quick fixes, the platform organises its material around specific challenges, potential approaches and the research behind them.
The Hero Archetype Quiz allows users to discover which of 10 different hero archetypes best represents them. Meanwhile, the membership programme provides access to the complete research library, a quest-based application, a community forum and opportunities to interact directly with Elon on weekdays. Its app also turns individual protocols into structured 66-day quests, giving members a more organised way to approach their personal goals. Apparently, simply downloading another fitness app is no longer enough; now there is a whole quest involved.
Through New Heroes, Elon appears interested in creating something that extends beyond conventional bodybuilding advice. The company promotes personal transformation across several areas of everyday life, including professional development, relationships and physical wellbeing.
He also makes clear that the information provided through his platform should not be treated as medical advice. Alongside the business, he maintains a YouTube channel where he discusses his experiences, nutrition, bodybuilding and lessons learned throughout his time in the industry.
His entrepreneurial experience did not begin with New Heroes, either. While living in Thailand, Elon was involved in several fitness-related projects, including The Gladiator, which helped him develop experience in coaching and running online programmes. Those earlier ventures provided a foundation for his current work, although the direction of his business now appears more focused on building an independent identity rather than remaining attached to the personalities who initially introduced him to the industry.
Since Connor Murphy's death in July 2026, however, Elon has shared relatively little about his personal circumstances. He has continued to reflect on his experiences and memories involving Anthony Hughes, but has offered few concrete details about the current state of their relationship. One of his more recent statements, "I saw the truth," attracted attention because it suggested a significant change in perspective without explaining precisely what he meant. Whether this referred to his former professional environment, personal relationships or something else remains unclear.
For now, Elon Muscular appears to be concentrating on New Heroes Inc. and developing his own direction outside Tony Huge's circle. His journey is particularly interesting because it does not follow the usual online fitness success story of building a following, selling programmes and enjoying the rewards. Instead, his documentary appearance presents someone reconsidering the very environment that helped establish his career. There are still unanswered questions about his personal life and what happened behind the scenes, but his latest business venture suggests that he is not finished experimenting with new ideas. Whether New Heroes becomes his defining project remains to be seen.
There is also something worth considering about the wider message of his story. Get Huge: Looksmaxxing to Death raises questions about online fitness personalities, the influence they can have on younger followers and the difference between building an impressive physique and developing a sustainable lifestyle. Elon was once deeply invested in a particular community, but his experience demonstrates how quickly personal priorities can change when difficult questions emerge.
His move towards education and coaching could represent a more constructive direction, although the success of New Heroes will ultimately depend on the quality of its work rather than its branding. The fitness industry already has plenty of promises, transformation photos and people claiming to have discovered the ultimate formula. What it needs is a little more transparency and accountability. Elon's next chapter could be an opportunity to demonstrate that difference.
So, what do you think about Elon's decision to distance himself from Tony Huge's circle and establish New Heroes Inc.? Do you believe his new approach represents a meaningful change, or is there still more of his story waiting to emerge? Share your thoughts on his journey and what you think he should do next.