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| DadNose Shark Tank Update: Can This Funny Little Nose Make Diaper Changes More Bearable? |
Dirty nappies are hardly anyone’s favourite part of parenthood, and Tristan Murray reckons he has found a rather unusual way to make the job more tolerable. His business, DadNose, sells a scented clown-like nose designed to mask unpleasant smells during nappy changes. It is an unusual parenting accessory, certainly, but Murray believes there is a market for something that makes one of the less glamorous parts of raising children a little easier. He brings the idea to ABC’s Shark Tank season 18, episode 7, hoping to introduce the product to a wider audience and potentially secure investment from the Sharks.
Based in Louisville, Kentucky, DadNose was born out of Murray’s own experience as a father. A devoted husband to Amy and a dad to several children, he started thinking about the problem before welcoming his first child. Like many expectant parents, he knew that nappy changes would become part of everyday life. What he perhaps underestimated was just how memorable the smell could be.
Murray had already worked in healthcare, where unpleasant odours were hardly unfamiliar. However, dealing with dirty nappies at home turned out to be a different experience altogether. He initially tried wearing masks fitted with charcoal filters, hoping they would provide enough protection from the smell. Unfortunately, the results were disappointing, and the solution did little to improve the experience.
Rather than simply accepting that nappy duty came with an unavoidable assault on the senses, Murray decided to develop something of his own. That was the beginning of DadNose, a small scented nose mask designed to cover the wearer's nose while releasing a more pleasant fragrance. The product also has a deliberately silly appearance, resembling a little clown nose. It is functional in concept, although watching a grown adult change a nappy while wearing a bright novelty nose is arguably entertainment in its own right.
Murray spent several years working on research and development, testing different prototypes before settling on the final design. The original concept centred on a cedar fragrance, but he eventually expanded the range to include additional scents. These include Milled Cedar, Cup of Joe and My Wife’s Candle, giving customers a few different options depending on their preferences.
Comfort was another important consideration during development. DadNose was designed to be lightweight and practical enough for parents to wear during routine nappy changes without making an already messy task more complicated. Its scented design aims to mask surrounding odours rather than turn the experience into something particularly glamorous. After all, there is only so much a novelty nose can do when a baby decides to have an especially eventful afternoon.
His wife and children also became involved as the business developed. Murray worked alongside his family to establish the brand and build its online presence, while a designer friend from Louisville helped create the company's logo, packaging and online shop. The unusual appearance gave DadNose an instantly recognisable identity, while the everyday problem behind it offered a straightforward selling point for parents.
The company eventually began selling directly through its official website, targeting both new parents and those who have already spent years dealing with nappies. It also positioned the product as a novelty gift, particularly for expectant fathers who might appreciate a little warning about what lies ahead. DadNose is not exactly the traditional baby shower present, but it could certainly become one of the more memorable items in the gift bag.
DadNose's product range goes beyond its original scented nose. The brand offers a Variety 3 Pack Sleeve containing Milled Cedar, Cup of Joe and My Wife’s Candle for $19. Customers who prefer choosing their own fragrances can purchase the Custom 3 Pack Sleeve for $21. There is also a Gift Box priced at $39, providing another option for people looking for an unusual present for new parents.
Additional accessories include Milestone Bottle Stickers for $10, a Tee Holder for $12 and a Rattle Bag, also priced at $12. The company has expanded into clothing as well, with a pair of hats available for $20 and a pair of beanies for $25. These extra products help turn DadNose into a broader parenting-themed brand rather than a business built around one novelty accessory.
The company also marked Father's Day 2026 with a promotional offer, giving customers a free gift bag when purchasing a sleeve. It was a fitting campaign for a brand that has made fatherhood, humour and the less glamorous side of parenting its central selling points.
As for its appearance on Shark Tank season 18, Murray's pitch offers an opportunity to introduce DadNose to viewers who may never have considered buying something like this. The concept is simple, the problem is familiar and the product certainly has a memorable appearance. However, turning an amusing invention into a sustainable business is another matter. The Sharks will ultimately need to consider whether the product has enough demand beyond its initial novelty factor.
There is something quite entertaining about the fact that a father has turned one of parenting's most predictable inconveniences into an actual business. Most people would probably complain about unpleasant nappy smells, open a window and get on with their day. Murray, meanwhile, spent years developing a scented clown nose, testing prototypes and building a brand around the experience. That is either impressive entrepreneurial determination or proof that fatherhood can inspire some wonderfully unexpected ideas.
What makes DadNose interesting is that it does not pretend to reinvent parenting. It addresses one small, familiar frustration with a product that is deliberately funny and easy to understand. Its potential as a novelty gift could also be just as important as its practical use. Not every parent will want to wear a scented clown nose, of course, and some may prefer the traditional approach of holding their breath and finishing the job as quickly as possible.
Still, the product has personality, and that counts for something in a crowded marketplace. The bigger question is whether customers will keep buying replacement scents once the initial amusement wears off. If Murray can turn curiosity into repeat purchases, DadNose could have something more substantial than a good punchline. After all, parenting already comes with enough surprises; having a little fragrance on hand hardly seems unreasonable.
Ultimately, DadNose is a reminder that some business ideas come from the most ordinary household frustrations. Whether customers see it as a genuinely useful parenting accessory or simply a hilarious present for an exhausted new dad remains to be seen. Would you actually wear a scented clown nose during nappy changes, or would you rather leave this particular invention to someone else? And do you think the Sharks will recognise its commercial potential? Share your thoughts, because this is certainly one of the more unusual products to enter the Shark Tank.