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| Zhao Lusi Isn't Just Making Dramas Anymore as Actress Builds Her Own Beauty and Lifestyle Brands. (Weibo) |
Zhao Lusi is proving that life after agency drama is anything but quiet. While fans continue counting the days until the actress returns to television, the 27-year-old has been quietly building something equally ambitious away from the camera. Instead of simply endorsing products, Zhao Lusi is stepping into the role of business owner, launching her own lifestyle and beauty brands as she begins what many see as the biggest fresh start of her career.
Following months of uncertainty surrounding her professional future, Zhao Lusi has kept herself firmly in the spotlight. Her Stay Romantic solo concerts in Macau showcased another side of the actress, with live singing, dance performances and relaxed interactions with fans. The concerts also introduced new music, proving she has no intention of waiting around for her next drama to stay relevant.
One surprise from the Macau concerts attracted almost as much attention as the performances themselves. Fans attending the shows received an exclusive lip mask sample branded ROSE AMIGO, instantly sparking curiosity online.
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| Zhao Lusi Expands Business Empire With ROSE AMIGO and ROSYDOEDIAN Ahead of Acting Comeback |
The product was never sold commercially, but social media quickly filled with posts from concertgoers asking for an official launch after trying the giveaway.
The beauty label carries a personal touch. ROSE AMIGO combines Zhao Lusi's English name, Rosy, with the Spanish word "Amigo", meaning friend. According to publicly available business records, the trademark belongs to a company in which Zhao Lusi reportedly holds a controlling stake.
Official flagship stores for the brand have already appeared on major Chinese shopping platforms, although products have yet to be released for public purchase.
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At the same time, the actress continues developing her lifestyle label ROSYDOEDIAN, a name inspired by her English nickname and her beloved pet dogs, Doe and Diandian.
The collection reflects her personal aesthetic, offering accessories and lifestyle products that extend beyond typical celebrity merchandise. Rather than relying only on star power, the brand appears designed to reflect her everyday style and personality.
Industry observers note that celebrity-owned beauty brands have become increasingly common, but success rarely comes from fame alone. Experts say many stars begin by working with experienced manufacturing partners, allowing them to launch products quickly while focusing on branding and creative direction.
Reports indicate that some ROSE AMIGO products are produced by manufacturers that also work with several well-known Chinese skincare companies, a practical business decision rather than an unusual one.
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One detail that caught attention was the speed of the rollout. Registration for the concert-exclusive lip mask was reportedly completed only days before fans received samples during the Macau performances.
It was a remarkably quick turnaround that impressed some observers.
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Business analysts believe celebrity influence offers an enormous advantage during a brand's launch. A familiar face can attract immediate attention and reduce marketing costs, especially when millions of loyal followers are ready to try something associated with their favourite star.
The real challenge, however, comes long after the excitement fades. Strong products, research, customer trust and consistent quality ultimately determine whether a brand survives beyond its first wave of popularity.
Examples from around the world show both sides of that equation. Some celebrity brands have struggled once the initial buzz disappeared, while others have become global success stories by focusing on product quality alongside star appeal.
Industry figures frequently point to Rihanna's Fenty Beauty as an example of a celebrity brand that expanded well beyond its fanbase by delivering products that resonated with a much wider audience.
For Zhao Lusi, the business expansion also symbolises something more personal. During her 27th birthday fan meeting in 2025, she emotionally announced the establishment of her own studio, describing it as the beginning of a completely new journey.
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| Zhao Lusi Turns Entrepreneur With New Brands as Fans Count Down to Her Return to Filming |
The announcement followed a highly publicised dispute with her former management company that had overshadowed much of the previous year. Her newly launched studio later removed references to her former agency from its official profile, updated its contact details and based its operations in Sichuan, her hometown, signalling a clean break with the past.
The launch of the studio was accompanied by behind-the-scenes footage from Love's Ambition, the drama that reinforced her popularity despite receiving relatively modest promotional support. The series reminded audiences why she remains one of China's most recognisable young actresses, even during a lengthy break from filming.
Now, fans believe the next chapter is finally approaching. Reports suggest Zhao Lusi is expected to return to filming in August after an 18-month acting hiatus. Her comeback project is widely believed to be the modern romance As Beautiful As You Want, with Miles Wei Zheming reportedly in discussions for the male lead.