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| THE LEAD is LEADING. Underrated CDrama 'The Lead' Becomes Tencent Video Sleeper Hit With Record-Breaking CCTV-1 Ratings. (Credits: TencentVideo) |
‘The Lead’ (主角) arrived with barely any international noise, no endless viral edits, no artificially loud online campaign, and honestly none of the usual “next mega hit” marketing circus. Yet somehow, this slow-burning Tencent Video drama has become one of the biggest Chinese television success stories of 2026. While overseas audiences were busy chasing flashy fantasy romances and perfectly filtered idol dramas, Chinese viewers quietly turned The Lead into a phenomenon.
The drama has now officially surpassed the 28,000 heat index mark on Tencent Video, reaching a peak of 28,196 and entering the platform’s “Must Watch Club”. At the same time, its television performance has become even more impressive.
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| The Lead Climbs Past 28,000 Heat Index as Chinese Viewers Praise Its Raw Human Storytelling |
According to CVB ratings data, the first 12 aired episodes averaged 3.839% on CCTV-1, currently making it the highest-rated CCTV-1 drama of 2026 so far. Episodes 11 and 12 reportedly climbed even further into the 4.3% range, proving this was not simply a short-lived streaming spike.
What makes the success of The Lead particularly fascinating is how old-fashioned the drama feels in the middle of an industry obsessed with speed.
No exaggerated twists every five minutes. No characters acting like they drank six cans of energy drinks before entering a scene. No desperate attempt to make everyone look cool for short-form clips.
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| ‘The Lead’ Peaks at 28196 Heat Index. |
Instead, Tencent somehow decided to release a drama willing to spend nearly fourteen episodes simply building a person from the ground up. In today’s algorithm-driven television environment, that almost feels rebellious.
Starring Zhang Jiayi, Liu Haocun, Qin Hailu, Dou Xiao, Zhai Zilu, and Wang Xiaochen, the drama tells the sweeping life story of Yi Qin E, a girl from the mountains who enters a Qinqiang Opera troupe after being brought there by her uncle Hu San Yuan.
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| 'The Lead' Hits 28,000 Heat Index as Tencent’s Unexpected 2026 Drama Smash Dominates CCTV-1 Ratings. (CCTV1) |
Her life becomes filled with artistic triumphs, emotional loneliness, crushing setbacks and the brutal realities behind fame. The story stretches across generations and explores not only opera itself, but the people forced to survive through it.
Much of the audience praise has centred on the drama’s refusal to romanticise struggle in a glossy way. Instead of immediately presenting Yi Qin E as a legendary opera icon, the series spends hours showing daily life inside the troupe. Washing clothes while singing.
Arguing while singing. Cooking while singing. Standing in food queues while singing. At this point, viewers joked that nobody in this drama is physically capable of speaking normally for more than thirty seconds.
Yet that constant music becomes the entire emotional backbone of the series. Qinqiang Opera in The Lead is not treated as elite art hanging inside museums. It becomes anger, exhaustion, pride, survival and emotional release.
One of the drama’s most talked-about scenes involves Yi Qin E discovering that people sing not because life is beautiful, but because sometimes it is the only way to survive frustration without collapsing under it.
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That emotional realism is exactly why many viewers across China have embraced the series so strongly. On social media, audiences repeatedly described the cdrama as “alive”, “earthy” and “full of human warmth”. Others admitted they originally expected a slow historical-style opera drama and instead found themselves unexpectedly attached to every tiny conversation inside the theatre troupe.
A huge part of the praise has also gone toward the drama’s deeply local identity. Rather than flattening regional culture into tourist-friendly stereotypes, The Lead fully embraces Shaanxi dialects, humour, rhythms and social behaviour. Characters insult each other affectionately, argue loudly, express care through sarcasm and somehow turn every emotional confrontation into something halfway between comedy and heartbreak.
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| The Lead is.. Leading |
Viewers especially highlighted Zhang Jiayi’s performance as Hu San Yuan, describing him as the emotional soul of the series. His character spends most scenes sounding permanently irritated at humanity, yet simultaneously becomes the warmest person in the room. Chinese netizens joked that he represents “peak northwestern uncle energy” — terrifying voice, soft heart, zero emotional packaging.
Meanwhile, Qin Hailu earned strong reactions for her role as Hua Cai Xiang, an opera performer whose artistic passion collides with the limitations placed on women around her.
Her scenes discussing performance and identity quickly became some of the most quoted moments online. One exchange in particular exploded across Chinese platforms after her character insists that opera is not simply about singing, but about understanding people themselves.
The arrival of Liu Haocun’s adult version of Yi Qin E in Episode 14 also became a major turning point for the drama. Tencent Video’s heat index reportedly surged past 28,000 almost immediately after her appearance.
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| Liu Haocun Finally Appears in The Lead and Tencent Heat Index Immediately Explodes |
Many viewers admitted they were initially nervous about whether Liu Haocun could carry a role built so carefully across earlier episodes by veteran actors and child performers. Instead, audiences widely praised her physical performance style, particularly the way she incorporated opera posture and movement naturally into the character.
Some younger viewers admitted struggling with the drama’s slower pacing, especially during the first ten episodes where the series prioritises atmosphere and character growth over explosive plot developments.
Several commentators even described The Lead as a reminder of an older era of Chinese television — the kind willing to spend time observing ordinary people instead of treating supporting characters like decorative furniture for the protagonist’s emotional journey. Ironically, what some audiences initially criticised as “slow” has now become the very thing many viewers find refreshing.
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