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| Where Was The Art of Sarah Filmed? Every Shooting Location Behind Netflix’s Mystery Thriller (Photo: Netflix) |
Netflix’s The Art of Sarah (레이디 두아) might be serving luxury, lies and high-stakes mystery on screen, but its filming locations are just as scene-stealing as Shin Hae-sun’s performance. Shot largely across Seoul and surrounding areas, the drama blends real-life upscale hotspots, riverside landmarks and quiet residential corners to build Sarah Kim’s glossy yet fragile world. While not every filming spot was publicly disclosed during production – largely to avoid unwanted interruptions from overexcited fans – plenty of locations have since caught viewers’ sharp eyes.
Written by Kim Jin-min and Chu Song-yeon, The Art of Sarah follows Sarah Kim, a woman obsessed with becoming a symbol of high-end luxury. There’s just one problem: her identity is built on fabrication. When a frozen body resembling her turns up in a sewer beneath Seoul, Detective Mu Gyeong (played by Lee Jun-hyuk) starts peeling back the layers of her carefully curated life. What he finds? Multiple identities, inconsistent backstories, and a luxury empire teetering on collapse.
And yes, the backdrop of Seoul plays a massive role in amplifying that tension.
Not All Locations Were Revealed During Filming. During production from January to May 2025, the team reportedly kept several sets tightly guarded.
It’s common practice in high-profile Korean dramas, especially thrillers, to withhold real-time location details to prevent stalker fans or onlookers from disrupting filming. So while eagle-eyed viewers have managed to identify many places, some interior sets and private properties remain partially undisclosed.
Still, here’s what we do know.
Filming Locations of The Art of Sarah
Below is a breakdown of the confirmed and widely spotted filming locations featured in the drama. Many of them are open to the public and can absolutely be added to your Korea travel bucket list.
Maison d’Italie – Seongnam, Gyeonggi-do
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Located in Siheung-dong, Seongnam, this elegant European-style venue is believed to be one of the luxurious settings connected to Sarah’s brand image.
The architecture gives off old-money aesthetic vibes, making it a perfect backdrop for scenes highlighting exclusivity and wealth.
Why it fits the drama: The refined exterior mirrors Sarah’s carefully curated persona – classy on the outside, complicated underneath.
Euljiro 1-ga Station Exit 7 – Jung-gu, Seoul
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A busy commercial district in central Seoul, this area appears in several urban street shots. Euljiro is known for its mix of modern buildings and retro alleys.
Why it fits the drama: The blend of old and new reflects Sarah’s shifting identities and hidden past.
Lotte Department Store Main Branch – Sogong-dong, Seoul
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One of Seoul’s most iconic shopping destinations. If you spotted sleek retail interiors and luxury brand displays, this is likely the place.
Sarah’s obsession with status and image aligns perfectly with high-end department store culture.
Apgujeong-ro 77-gil – Cheongdam-dong, Gangnam
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Cheongdam is synonymous with wealth and celebrity culture. Multiple exterior shots were filmed along this upscale street.
It reinforces Sarah’s ambition to exist among Seoul’s elite circle.
Kyonggi University Seoul Campus – Seodaemun-gu
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Used possibly for flashback or investigative sequences, this academic setting adds contrast to the otherwise glamorous locations.
Why it fits the drama: It hints at past lives, forgotten identities, or early connections tied to Mu Gyeong’s investigation.
Nokteu – Yongsan-gu, Seoul
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A stylish café or restaurant space that fans believe appears in several dialogue-heavy scenes.
Why it fits the drama: Intimate conversations and tense confrontations needed a sleek yet low-key setting.
Nodeul Island – Yongsan-gu, Seoul
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Situated along the Han River, Nodeul Island is a cultural space often used for filming thanks to its scenic skyline views.
Why it fits the drama: Wide river shots add atmosphere to emotional turning points.
Riverhill Spa – Hannam-dong, Seoul
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A premium spa location believed to be connected to Sarah’s lifestyle scenes.
Why it fits the drama: It enhances the illusion of her polished, high-maintenance world.
Munbal-dong Residential Area – Paju, Gyeonggi-do
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A private housing area that likely served as one of Sarah’s residences or a key character’s home.
Why it fits the drama: Quiet suburban streets create contrast with Seoul’s bustling city energy.
Seowon Valley Country Club – Paju
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A well-known golf club often associated with wealth and exclusivity.
Why it fits the drama: Symbol of elite networking and power circles.
Daon Care – Bundang, Seongnam
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Believed to appear in medical or consultation-related scenes.
Possibly tied to the mysterious body discovery and investigative arc.
Dreeum Yeoksam – Gangnam
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A modern event or business space.
Perfect setting for brand launches or corporate meetings tied to Sarah’s empire.
Louis It – Songdo, Incheon |
A contemporary commercial space used for select interior sequences.
Why it fits the drama: Songdo’s modern vibe adds to the polished corporate aesthetic.
Cheongdam Nine – Gangnam
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Another luxury-linked venue frequently associated with upscale events.
Continues reinforcing the theme of wealth and social hierarchy.
Grand Walkerhill Seoul – Aston House (Gwangjin District area) |
Major indoor and outdoor scenes were filmed here, likely representing peak moments in Sarah’s social standing.
Beyond specific addresses, Seoul’s skyline features prominently throughout the series. Establishing shots highlight landmarks such as Deoksugung Palace, Lotte World Tower, the Seongsan Bridge and the 63 Building. The contrast between historical architecture and towering modern skyscrapers visually echoes the drama’s core theme: identity versus illusion.
During a press conference, Lee Jun-hyuk mentioned that filming felt emotionally intense due to the psychological depth of his character. He admitted that the role demanded mental stamina, especially as each filming site carried a different emotional weight. Meanwhile, he praised Shin Hae-sun for her laser focus on set, saying working with her felt comfortable despite the heavy storyline.
Reactions have been mixed but passionate. Some fans love how recognisable real Seoul locations make the drama feel grounded and immersive. Others joked that the show doubles as a luxury travel brochure for Gangnam. Travel bloggers have already started mapping out “The Art of Sarah route” itineraries for tourists.
On Korean forums, netizens praised the production for choosing visually strong but not overused spots. However, some also noted that certain elite venues may not be easily accessible to the general public, adding to the mystique around Sarah’s world.
Can You Visit These Places?
Most of the listed locations are open to the public, whether you’re a local traveller or flying in from overseas. Of course, some private residences and high-end venues may have restrictions, so it’s always best to check ahead before planning a visit.
If you’re a fan of The Art of Sarah, visiting these filming spots could be a fun way to relive iconic scenes and step into Sarah’s complicated universe. Would you actually travel to Seoul just to track down these locations? Or did any particular place catch your eye while watching?
Let us know which filming site you’d add to your bucket list. And stay tuned on Tonboriday.com – we’ll keep updating new discoveries as more behind-the-scenes details surface.