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| Zhao Lusi’s Ghost Bride Look Goes Viral as She Opens 2026 with Two New Endorsement Wins (Photo: Weibo) |
Chinese actress Zhao Lusi has barely stepped into 2026 and she’s already making noise — not through a drama premiere, but with a striking brand move that’s got social media buzzing. The actress kicked off the new year by announcing two fresh endorsement deals, one of which instantly grabbed attention thanks to its bold horror concept and unexpectedly elegant execution.
The most talked-about collaboration comes from a horror-themed mobile game, where Zhao Lusi appears in a dual role. She plays a cool, mysterious female agent, then switches gears to embody the game’s iconic “ghost bride”. What stood out wasn’t shock value, but control.
Her makeup, gaze, posture, and restrained expressions were all carefully balanced, creating a character that felt haunting yet refined. Many viewers agreed that her ghost bride wasn’t scary in the traditional sense — instead, she came across as graceful, calm, and oddly mesmerising.
On Chinese social media platforms, reactions poured in almost immediately. Some netizens joked that the “ghost bride looks more suitable for a costume drama than a horror game,” while others praised her ability to soften a dark concept without weakening its atmosphere.
Fans highlighted how her version felt cinematic rather than exaggerated, with comments noting that she “made horror look classy” and “turned a scary role into something watchable and beautiful.”
Her participation in a horror game endorsement also felt natural to longtime followers. Zhao Lusi has previously shared that mobile games are one of her favourite ways to unwind, making this partnership feel less like a random brand deal and more like a project she genuinely connects with.
That alignment didn’t go unnoticed, with many fans saying the advert felt more convincing because of it.
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This renewed spotlight also ties back to her strong momentum from last year. Zhao Lusi regained public attention through Love’s Ambition, a drama that aired quietly at first but quickly built buzz through word of mouth.
The series became an important turning point following her exit from Galaxy Cool Entertainment, marking a phase where her career appeared calmer, more focused, and visibly steadier.
That stability came after a rough patch. During the filming of Almost Lover, images of Zhao Lusi being taken to hospital in a wheelchair circulated online and raised widespread concern. Discussions about work pressure, script issues, and intense schedules followed soon after. When Zhao Lusi later revealed that her contract at the time extended until 2030, many fans openly worried about her health and long-term wellbeing under such demands.
Following Love’s Ambition, rumours naturally followed. Online chatter suggested that she had caught the interest of Alibaba, with further speculation linking her to Huajing Entertainment.
None of these claims have been confirmed, and they remain firmly in the “netizen discussion” category. The same goes for talk about her current manager, believed by fans to be a trusted collaborator from her early career days, affectionately nicknamed “Dao Ge”. Supporters argue that if true, a familiar and trusted team could be key to helping her navigate her next phase more smoothly.
In the horror game advert itself, Zhao Lusi appears in a sleek black outfit under a dark, moody colour palette. Despite limited dialogue, her presence carried weight.
Viewers commented that her aura looked refreshed, confident, and noticeably more relaxed compared to previous appearances, suggesting she’s in a better place both professionally and personally.
Expectations for Zhao Lusi’s next projects are quietly rising. What kind of character do you want to see her tackle next — and do you think this ghost bride era is just the beginning?