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| Zhao Lusi Reclaims Online Sales Queen Title as Love’s Ambition Sparks Massive Buying Wave (Photo: Weibo/Taobao) |
If influence could be measured in shopping carts, Zhao Lusi would be miles ahead of the pack. The actress has officially reclaimed her title as China’s online sales queen for the third year in a row, powered largely by the unstoppable popularity of her hit drama Love’s Ambition.
Starring opposite William Chan, the drama has enjoyed strong viewership both in China and overseas. But beyond ratings and trending topics, Love’s Ambition has done something even more impressive — it turned Zhao Lusi’s on-screen wardrobe into one of the biggest commercial success stories of 2025.
Taobao Confirms Zhao Lusi’s Three-Year Reign
Chinese e-commerce giant Taobao recently released its annual fashion and celebrity rankings, including 2025 Celebrity Sales King, Top Ten Styles, and Top Ten Single Items.
Zhao Lusi topped the Celebrity Sales King list, beating out several heavyweight names across film, television, and fashion.
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The rankings are calculated using a mix of popularity metrics, trend momentum, and real transaction data collected throughout the year.
Everything from keyword searches to shopping-cart behaviour plays a role, making the list one of the industry’s most closely watched indicators of star power and consumer influence.
Zhao Lusi has now held the top spot for three consecutive years, reinforcing her reputation as one of the most commercially reliable actresses in the industry.
She’s also a big reason why Chinese fashion vloggers pulled huge view counts on Weibo, Xiaohongshu, and YouTube.
The Pink Dress That Took Over China
The standout item of the year?
A pink chiffon puff-sleeve maxi dress worn by Zhao Lusi in Love’s Ambition. Sold by hundreds of retailers across China, the dress reportedly moved around 6 million units, with total transaction value estimated at roughly USD 49 million.
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Prices ranged widely — from budget-friendly versions to higher-quality replicas — but even when calculated at the lowest price point, the sales figures remain staggering.
It’s the kind of performance most brands only dream of, and it firmly cements Zhao Lusi’s status as China’s true sales goddess.
Part of the magic lies in how Love’s Ambition presents Zhao Lusi’s character.
The story follows her through multiple life stages — from her younger years to becoming a respected news presenter and eventually stepping into elite social circles. That’s why the drama is labelled as one of the most fashionable C-dramas of all time.
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That evolution gave viewers a wardrobe that felt rich, varied, and aspirational, making it easy for audiences to find a look they wanted to copy.
The result? Items she wore began selling out even during filming, long before the drama officially aired.
Once the series launched, demand surged again, with everything from dresses to hair accessories seeing spikes in searches and sales.
Other Stars Who Dominated the Rankings
Zhao Lusi wasn’t the only name making waves.
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Yang Mi ranked second, marking a strong rebound year thanks to renewed praise for her recent projects and the rise of Chinese-inspired fashion looks tied to her appearances.
Third place went to Ju Jingyi, whose refreshed styling and makeup direction helped redefine her public image and drove strong consumer response. Bai Lu followed closely, with her off-duty fashion frequently sparking trending searches.
Rounding out the top ten were Liu Yifei, Dilraba Dilmurat, Fan Chengcheng, Wang Anyu, Ouyang Nana, and Tian Xiwei — a mix of established names and rising favourites.
Beyond dresses and rankings, Zhao Lusi’s continued dominance has also sparked industry chatter.
Some insiders believe Love’s Ambition strengthened her negotiating position within the business, adding fuel to rumours about her professional future and brand value. One thing is clear: Zhao Lusi’s influence now extends far beyond the screen. Whether it’s a drama costume or a casual accessory, if she wears it, people buy it — fast.
In 2025, the verdict is settled once again. When it comes to turning style into sales, Zhao Lusi isn’t just leading the market — she’s defining it.