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| Tian Xuning Makes History on Weibo with 70 Million Likes and Record Sales for BLACKGOLD |
Tian Xuning’s star power just went into overdrive — again. On October 27, 2025, the rising C-ent heartthrob was officially named global brand ambassador for Gao Fan (BLACKGOLD). Shortly after, he dropped a slick collaboration video on Weibo that sent fans (and the algorithm) into a frenzy.
By November 2, the post smashed past 70 million likes, officially making it the most-liked Weibo post of all time.
What’s wild is the speed — the video racked up 10 million likes within 24 hours, then another 60 million over the next five days. It wasn’t just a flash-in-the-pan moment; engagement kept building day after day.
Tian’s Super Topic page also skyrocketed to 60 million posts, proving his fandom’s stamina and loyalty are next-level.
💰 A Marketing Earthquake
His appointment didn’t just dominate social media — it rewrote brand marketing playbooks.
As BLACKGOLD’s new global face, Tian helped the brand score a jaw-dropping 110 million yuan (≈ £12 million) in day-one sales.
That includes 20 million yuan (≈ £2.2 million) in the first minute and 35 million yuan (≈ £3.9 million) within just five.
Meanwhile, Han Shu, another brand that roped Tian in, hit 60 million yuan (≈ £6.6 million) in first-day sales.
Even better? 20 million yuan came in just five minutes after the CEO posted a short clip featuring him.
Talk about instant impact.
Across the beauty and trendy toy sectors, Tian Xuning ranked in the top three online traffic earners in 2025, generating roughly 300 million yuan (≈ £33 million) in only half a month.
That’s not influence — that’s economic gravity.
🌟 From “Revenged Love” to Record-Breaking Fame
Before becoming the internet’s golden boy, Tian carved his path as an actor.
His breakout role as Chi Cheng in 逆爱 (Revenged Love) made him a household name and built a fiercely dedicated fanbase.
That base didn’t just grow — it mobilised, turning every brand drop or post into a social media event.
🚀 The Complete Package
What sets Tian Xuning apart isn’t just pretty visuals or hype — it’s consistency.
His Weibo record, sales impact, and strong drama credentials make him one of the most commercially powerful figures in the Chinese entertainment scene right now.
Whether it’s fashion, beauty, or acting, Tian Xuning has officially entered the top-tier celebrity league — and by the looks of it, he’s not slowing down any time soon.