 |
| Dior’s New Global Ambassadors: Lingling and Orm Signal Rising International Power of Asian Actresses (Photo: Dior) |
The international fashion sector received a significant update this week as Dior confirmed Sirilak Kwong and Kornnaphat Sethratanapong—widely known as Lingling and Orm—as its newest global ambassadors. The announcement marks a major turning point not only for the maison but for the broader visibility of Asian talent in global luxury markets.
A Strategic Appointment Years in the Making
The news follows two consecutive years of the duo attending Paris Fashion Week at Dior’s invitation, steadily gaining traction as standout presences on the international circuit. Their rise has been remarkable: once celebrated primarily for their roles in Girls Love (GL) series, Lingling and Orm have since developed into fashion figures with substantial influence across Asia.
 |
Their appointment signals a meaningful shift in how global maisons approach representation, highlighting the expanding impact of Asian actresses who are increasingly shaping both cultural and fashion movements.
Who Are Lingling and Orm?
For GL audiences, the pair—affectionately dubbed LingOrm—have long been familiar faces. Their work in titles such as The Secret of Us and Only You helped establish the genre’s current momentum, positioning them at the forefront of an industry gaining rapid international attention.
Beyond the screen, both actresses have built diverse career portfolios:
Lingling Kwong
Born in Hong Kong to a Chinese father and Thai mother, Lingling is multilingual—fluent in Cantonese, Mandarin, Thai and English. After entering the entertainment world through beauty pageants, she was signed by Channel 3, where she has cultivated a successful acting career.
She is also the founder and CEO of lifestyle label Always Wonder, and has previously represented brands including Hera. Her well-rounded presence has helped secure her position as one of Asia’s rising fashion influencers.
Orm Kornnaphat
Orm, the daughter of veteran actress Koy Narumon Phongsuphap, made her screen debut in Hotel Stars (2019) and has since appeared in a range of Thai dramas including Game of Outlaws.
She is also the creative mind behind Keep Silent, her own fashion label known for understated, contemporary design.
Together, the two actresses form one of the most recognised pairings in the GL landscape, boasting strong engagement across digital platforms.
 |
Record-Breaking Momentum at Paris Fashion Week
According to the recent report by Karla Otto, Lefty, and SCZAR, Lingling and Orm surpassed top Hallyu stars in Engagement Media Value (EMV)—a performance that has caught the attention of the luxury industry, which once centred its focus heavily on K-pop ambassadors.
During the most recent Paris Fashion Week:
-
Orm generated USD $23.5 million in EMV
-
Lingling followed closely with USD $21.5 million in EMV
Their performance placed them among the most influential personalities of the event, reaffirming their global reach.
A New Direction for Dior Under Jonathan Anderson
The announcement arrives at a pivotal moment for Dior. With Jonathan Anderson taking the helm as creative director, the house is redefining its visual and cultural narrative.
Anderson’s approach—combining heritage craftsmanship with a more progressive, international outlook—aligns naturally with the appointment of rising Asian icons like Lingling and Orm.
Their presence strengthens Dior’s strategy to engage with younger, more globally connected audiences while maintaining the maison’s longstanding elegance.
Official Statements Reflect Mutual Respect
 |
| A New Chapter for Dior: Lingling and Orm Announced as Global Ambassadors, Elevating GL Talent Worldwide |
Dior released comments from both actresses as part of the announcement:
Lingling expressed her gratitude:
“I am so honoured to be part of the house of Dior as an ambassador… I truly believe in Jonathan Anderson’s genius and artistic vision.”
Orm echoed the sentiment:
“I am delighted and so grateful to step into this new role… this partnership, especially under Jonathan Anderson’s vision, feels like a dream to me.”
Their statements underscore both admiration for the house and anticipation for future collaboration.
While the appointment is undoubtedly a personal milestone for the actresses, it carries broader cultural significance. The growing global recognition of GL actresses has been steadily reshaping industry perceptions, and Dior’s decision cements the genre’s increasing mainstream appeal.
The duo’s ambassadorship amplifies international visibility for GL content and paves the way for more opportunities for performers emerging from the genre.
The pair will soon reunite on screen in a new Channel 3 production adapted from the popular novel Wad Fun Wan Wiwa. With Dior now backing them as global ambassadors, their combined influence in both entertainment and fashion is expected to grow even further.
As Dior enters a renewed creative era, Lingling and Orm stand at the forefront—symbolising not only the maison’s direction but the expanding global reach of Asian storytellers and performers