SNH48 have officially released the music video for Jinse Haian (金色海岸), also known as Golden Coast, and it’s already making waves among fans in both China and Japan. Packed with 90s-style warmth, retro visuals, and a wholesome summer storyline, this new MV marks a refreshing moment for the group’s Under Girls TOP 32 line-up.
Golden Coast serves as the report single from the TOP 32 Under Girls for SNH48’s 40th EP, Last Umbrella. The song, written by Zhong Wen with composition and arrangement by Hibiki Watanabe, leans heavily into gentle nostalgia. Teng Shao steps in as producer, tying everything together with a polished but understated touch.
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| Golden Coast MV by SNH48 Draws Nostalgic Reactions from AKB48 Supporters |
The MV takes viewers straight back to a simpler era, blending retro melodies with imagery that feels both youthful and tender.
It’s the kind of soft-focus storytelling that instantly reminds you of old summer dramas and hazy seaside memories.
Star Line-Up and Stunning Locations in Japan
Featured members include Jin Yingyue, Lu Tianhui, Yang Yuxin, Li Jiaen, Chen Lin, Lin Jiayi, Wu Bohan, Yu Jiawei, Huang Chuyin, Liang Jiao, Huang Xuanqi, Ma Xinyu, Zhu Hongrong, Lei Yuxiao, Wang Siyu, and Tan Sihui.
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Filming took place on 3 September in Miyazaki Prefecture, Japan. One of the main highlights was Sun Beach Hitotsuba, where loyal fans even turned up in person to catch a glimpse of the shoot.
Other picturesque locations include Aoshima in Miyazaki City and Sun Messe Nichinan in Nichinan City.
The warm coastal scenery perfectly complements the song’s youthful charm, giving the MV a gentle summer glow that feels both nostalgic and refreshing.
With its retro flair and pure, carefree tone, Golden Coast stands as a sweet new beginning for the Under Girls.
It’s simple, pretty, and emotionally familiar, making it easy to replay.
Japanese fans of the wider AKB48 family have also shared their thoughts, with many expressing surprise and praise for the MV’s visuals and choreography.
Some long-time AKB48 supporters even noted that SNH48's Golden Coast brings back memories of AKB48’s golden era, reminding them of what made the idol concept so special in the first place.
This reaction is particularly interesting considering that SNH48 officially split from the AKB48 family in 2016.
Despite that history, Golden Coast has clearly struck a chord across both fandoms, proving that a well-crafted song and a heartfelt MV can still bridge nostalgia and fresh excitement.
Golden Coast is now out on all official SNH48 platforms, marking another bright moment in the group’s evolving journey.