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| EE-Media Under Fire After Fans Spot Yu Menglong Merchandise Being Sold Online (Photo: SETN) |
The conversation surrounding late Chinese actor Alan Yu (Yu Menglong) refuses to fade, and this week it picked up fresh momentum after his former agency Tianyu Media (EE-Media) was accused of selling merchandise linked to the actor.
The moment netizens spotted Yu Menglong-themed items on several e-commerce platforms, social media instantly lit up with criticism, with many calling the move “disrespectful” and “tone-deaf.”
The backlash came swiftly, especially from fans who feel the company should be safeguarding Yu Menglong’s legacy rather than turning it into a business opportunity.
The frustration only grew as screenshots of listings—albums, printed shirts, and memorabilia—spread across platforms like Taobao and Pinduoduo.
Several users also alleged that the seller accounts had indirect ties to EE-Media.
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The outrage didn’t come out of nowhere.
EE-Media has reportedly been experiencing a rough patch since Alan Yu Menglong’s sudden passing in September 2025, with the company’s stock value dropping noticeably soon after.
Many online communities believe this financial slump could be pushing the agency to find new sources of income—hence the suspicion toward the merchandise listings.
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Comments across Weibo, Threads and fan forums have been brutal, with users saying things like “He’s gone, yet they still won’t let him rest,” and “Boycott this, don’t let anyone earn from him.”
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The overall sentiment is clear: fans want respect, not commerce.
Calls for Caution: “Don’t Jump to Conclusions Yet”
Alongside the criticism, a quieter group of users is urging everyone to slow down.
The main point?
There is currently no verified evidence connecting these online shop accounts directly to EE-Media.
Some pointed out that Yu Menglong’s former manager has been inactive for ages and would be unlikely to use traceable personal information for any selling activity.
In short—screenshots may be circulating, but concrete proof is still missing.
Petitions, Rumours and Ongoing Distrust
Yu Menglong’s passing has remained a deeply emotional topic, fueling non-stop speculation and online debates.
As rumours continue to swirl, an online petition titled “Justice for Yu Menglong” has surpassed 700,000 signatures as of 28 November 2025. Supporters want a more transparent review of the case and hope for clearer answers.
Authorities, however, have not budged from their original statement: Yu Menglong’s death was concluded as a drunken accidental fall, with no criminal activity involved.
Sarlier, police also dealt with users who had spread unverified stories online, including claims suggesting harm or mistreatment—stories now officially labelled as fabricated.
This latest merchandise controversy has only added more heat to a discussion that has been active for months. Whether EE-Media is truly behind the listings or not, fans are clear about one thing: they want the actor’s memory handled with respect, and they want no one—individual or company—turning a tragedy into commercial gain.
If anything, the public pressure shows no sign of slowing, and the industry will be watching closely to see how this situation develops.