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| Supermodel He Sui Clears Socials, Cancels Work, And Leaves Fans Guessing |
Chinese supermodel He Sui, once a staple of the global runway scene, has all but disappeared from the public eye.
Since March 2025, the 36-year-old’s work calendar has gone empty, her social media turned silent, and her studio seemingly abandoned.
Even the coveted September Vogue cover, usually seen as a career milestone, was reportedly declined.
It’s a shocking pause for a woman who strutted the Victoria’s Secret catwalk eight years in a row and carried the flag for Chinese modelling on the international stage.
Fans now say the warning signs had been there for a while.
Back in September 2023, her studio marked her birthday online.
After that? Total silence.
By April 2025, her once-active Xiaohongshu account had gone completely dark.
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Attempts by brands to reach her team hit a wall—the phone numbers and offices were no longer in use.
Adding fuel to the mystery, He Sui deleted every trace of her three-year relationship with actor William Chan.
The pair had been rumoured to live together and often holiday abroad, but William Chan has dodged all questions about his private life since the wipe-out.
Commentators noted that such a clean erasure doesn’t look like a casual unfollow—it feels like a hard goodbye.
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The modelling game has never been kind to age.
In China, around 85% of models step away before they even turn 30, with careers lasting an average of just 6.7 years.
The rise of virtual faces has only narrowed the space for senior names.
While Liu Wen continues to walk the runway and has a buzzy romance with actor Jing Boran, He Sui’s options look far less certain.
One industry insider summed it up: “Her international style is no longer what the domestic market is asking for. And she hasn’t found her reinvention angle yet.”
He Sui’s private life has always had its share of drama.
A whirlwind marriage in 2014 ended when her husband turned out to be a fake heir, and within a year she was divorced.
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Later came her long-watched romance with William Chan, now scrubbed clean from her feeds.
Speculation is swirling that she may have pulled back for marriage or motherhood.
Fellow Victoria’s Secret alum Ming Xi spent years in family life before bouncing back to the runway.
And in Chinese showbiz, many actresses—like Liu Tao—have taken long breaks for family, only to return stronger.
He Sui’s retreat has lit up debate about how women in fashion and entertainment are treated once they age out of the industry’s ideal window.
Some compare her to Liu Wen and Ming Xi, still active. Others say her quiet pause is a statement in itself.
Entrepreneur Wang Junyao, also from He Sui’s hometown Wenzhou, once said: “Success is not a one-way street.” Perhaps that’s exactly what she’s showing—choosing her own exit, on her own terms.
After all, He Sui herself once said: “Being a model is only one part of my journey.” And maybe this retreat isn’t a fade-out, but simply her turning with elegance, as only a supermodel can, on the bigger runway of life.