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| Yang Mi Joins Three Little Goats as Global Face of Luxe Cashmere |
Chinese superstar Yang Mi has just added another feather to her fashion cap – officially stepping in as the Global Brand Ambassador for luxury label Three Little Goats.
The announcement was met with immediate buzz online, as this marks the 12th global brand to tap Yang Mi as their face.
Clearly, the actress is still every luxury label’s first call when it comes to mixing influence with elegance.
Three Little Goats is a high-end cashmere fashion brand under Shanghai Weiwo Focus Mode Design Co., Ltd., founded in July 2022 by designer Yang Yuyong.
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Unlike most labels that rely on third-party suppliers, Three Little Goats goes the extra mile – they run their own factory and even maintain cashmere goat farms in Tibet.
This way, they control the process from fibre to finished coat.
With an annual capacity of up to 250,000 cashmere coats, the brand has managed to carve out a solid place in the premium fashion market in just three years.
The brand prides itself on using 100% pure cashmere, and each coat reportedly comes from the ultra-fine wool of 58 twelve-month-old baby goats.
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Cashmere is already known worldwide for being one of the most luxurious fabrics – light, warm, and ridiculously soft.
But Three Little Goats pushes the angle of “bare-skin comfort”, promoting it as the kind of fabric you can wear without lining and still feel indulgent.
It’s exclusivity at its finest, and naturally, the price tags reflect that.
Yang Mi is no stranger to global endorsements.
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From top luxury houses to lifestyle brands, she currently fronts 23 endorsements, 12 of which are at the global level.
This new partnership doesn’t just highlight her unstoppable star power – it also shows how homegrown Chinese labels are levelling up and positioning themselves shoulder-to-shoulder with established international giants.
With Yang Mi’s flair for styling and her massive fan economy, Three Little Goats is expected to gain visibility well beyond China, tapping into fashion markets across Asia, Europe, and beyond.
As one netizen quipped on Weibo: “Yang Mi doesn’t just wear the brand, she upgrades it.”
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For Three Little Goats, securing Yang Mi is a strategic move to solidify its premium brand image.
For Yang Mi, it’s yet another notch on her belt as a global fashion powerhouse.
This also fits into a larger trend of Chinese luxury brands rising – offering not just quality, but also cultural credibility backed by celebrity influence.
If the buzz around this announcement is anything to go by, expect to see a lot more Three Little Goats coats in airport paparazzi shots and red-carpet after-parties.