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| Anticipation Builds as Built in Love The Series Sets Production Timeline |
Thai television industry continues to expand its reach in the Girls’ Love (GL) genre, with Built in Love Series confirmed to premiere in 2026. Anticipation has been running high since the drama project was first announced last year, and the latest casting update has fans more eager than ever.
The series is adapted from the novel Built in Love (ก่อร่างสร้างเลิฟ) by well-known writer Salmon, whose previous work Queendom the Series has already captured strong attention. Fans of the original novel have long awaited to see its central pairing brought to life on screen.
Built in Love GL Series Cast Line-Up
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Leading the drama are Pim Pimjira Jaroenlak as Soul, a sharp-witted architect, and Pineare Pannin Charnmanoon as Xinxin, a successful Feng Shui master.
Together, their characters are tasked with designing a home, but their clashing approaches set the stage for a rivalry that could evolve into something far more heartfelt.
Supporting roles include Jara Jennifer Roberts as Lada and Jennie Naruemon Khampan as Mim, adding extra layers of warmth and humour to the unfolding story.
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GL Series Built in Love Synopsis
At its core, Built in Love explores the tension and attraction between opposites. Soul, precise and analytical, faces off against Xinxin, intuitive and spiritually attuned.
Their professional conflict over architectural principles and Feng Shui philosophy plays out like water against fire, yin against yang.
As the walls rise around them, so too do emotions neither had expected — prompting the question of whether love can be built amidst discord.
Casting for the series drew widespread attention when on-site auditions were held on 24 August at Union Mall, Bangkok.
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More than 50 hopefuls attended, including several familiar faces from Thailand’s idol scene, such as Shanya from QRRA, Panda Jidarpha Chamchooy (ex-BNK48 member), and Nene Thanida Akarawuthi (also ex-BNK48).
Nene, who graduated from BNK back in 2024, is a well-known WLW enthusiast and often expresses her love for women.
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She has long been rumoured to have a girlfriend and has been truly keen on joining a GL series for quite some time. That’s why she continues to participate in GL castings held by various studios.
Former members from groups like Sweat16, Siam☆Dream and Cm Café also took part, underscoring the industry’s growing crossover between idol culture and scripted drama.
The GL genre has grown rapidly in Thailand, moving from niche audiences into mainstream recognition, with estimates placing the market’s value at close to 2 billion baht.
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For Built in Love, this surge of interest has translated into strong social media traction — its official account, @builtinlove, has already built a steady following.
Filming is scheduled to commence at the end of October 2025, setting the stage for the drama’s 2026 debut. With the combination of fresh casting, popular source material, and an ever-expanding audience for GL content, Built in Love is positioned as one of the most significant entries in Thailand’s upcoming television slate.