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| Zhao Lusi vs Her Agency: 25M-View Livestream, Contract War, and a Viral Outfit Sell-Out |
Zhao Lusi just reminded everyone why she’s one of the most influential stars in China—even when she’s got no makeup on and a noodle shop plan as backup.
The Love Like the Galaxy actress jumped on two unplanned livestreams and within minutes, the internet had a new obsession. No filters, no glam, no donation buttons—just a visibly drained but determined Zhao Lusi, talking honestly about her career, mental health, and escalating beef with her agency, Galaxy Cool Entertainment (银河酷娛).
And it hit hard. One line in particular spread like wildfire:
“If everything fails, I’ll just open a noodle shop.”
Fans laughed, cried, and then bought out half the internet.
🎥 25 Million Viewers, 281K New Followers, and a Dress That Vanished in Seconds
The livestreams drew over 25 million viewers in a single night, and by the next day, Zhao Lusi had gained 281,000 followers. Her influence? Unmatched.
Everything she wore in that stream? Gone. Instantly sold out.
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🔺 Red moonmoi baseball cap (239 yuan / ~US$33)? Snatched.
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🔺 AAAD red dress (579 yuan / ~US$80)? Gone in minutes.
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🔺 Fans even hunted down her nail polish, her dog’s outfit, and the exact mantou shop and noodle restaurant she casually mentioned.
It wasn’t just a livestream—it was a cultural event. A fashion frenzy. A personal declaration. And a masterclass in soft power.
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⚠️ But Behind the Chill Vibe—A Very Loud Cry for Help
Underneath the friendly chatting and soft lighting, Zhao Lusi was actually issuing a very public call-out. One directed right at Galaxy Cool.
“I’m not crazy. I just wanted to resolve things. I’ve been ignored.”
She stated, plainly, that she’s ready to pay the termination fee—just not ready to be dismissed like she doesn’t exist. This came one day after a fiery Weibo post (2 Aug), where Zhao Lu Si accused her agency of misconduct linked to her now-cancelled drama The Lover (恋人).
Among the claims:
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She suffered from aphasia and severe depression in late 2024 and was hospitalised.
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During that time, Galaxy Cool disbanded the drama crew without informing her.
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They also withdrew 2.05 million yuan (~US$280K) from her studio’s account without permission to pay off the crew.
When Zhao Lusi tried to terminate her contract, she says she was met with threats of blacklisting.
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💸 1.6 Billion Yuan Exit Price, and a CEO on Holiday While She Was on Oxygen
Zhao Lusi’s contract runs until 2030, and insiders estimate that ending it early could cost her 1.6 billion yuan (~US$220 million). But the actress didn’t hold back. After her livestream, Galaxy Cool issued a denial and called for “calm negotiations”.
Her reply? A trio of sarcastic Weibo posts, including:
“So many shareholders in this company—did even one of them message me?”
Then she dropped the bombshell:
While she was in treatment and hooked up to oxygen, CEO Xu Zhe was apparently skiing in Hokkaido. Oh, and she claims the agency even tried to spin her illness as “faking it.”
Rosy made it crystal clear:
“I have countless recordings and evidence. They’re welcome to sue.”
But she also confessed she’s worn out:
“I’ve already spent ten years of my youth with this company. I don’t want to waste any more of my life on this.”
💬 Netizens Rally Behind Her: “Sue Them. We’ve Got You.”
Fans were quick to leap to her defence, flooding her comments with support and advice. From legal encouragement to emotional comfort, the message was clear: She’s not fighting alone.
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Others brought attention to the wider picture:
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Why are artists still stuck in exploitative contracts?
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Why is mental health still ignored in showbiz?
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And why does it take a viral livestream to get a basic response from management?
🍜 What’s Next for Zhao Lusi? A Noodle Shop or a New Chapter?
Whether she ends up opening that mythical noodle shop or breaks free and goes indie, Zhao Lusi’s influence isn’t going anywhere.
In fact, this entire saga has proven something simple but powerful: When Zhao Lusi speaks, people listen—and buy. From the red dress to the red flags, this wasn’t just another celebrity livestream. It was a reckoning.