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| This is Why Zhao Lusi Banned Gifts in Her Livestream |
Chinese actress Zhao Lusi has stirred up quite a buzz after openly telling fans to stop sending gifts during her recent livestreams — and the reasons behind it are pretty unexpected.
The popular star, known for her sweet roles and bubbly charm, went live for six days straight, pushing her voice to the limit until it became hoarse. But instead of soaking up the usual fan love in the form of virtual gifts, she surprised everyone by outright banning them.
Why? Zhao Lusi revealed that every single cent from those gifts goes straight to her agency, not to her personally. So, she told her fans not to waste their money on gifts that don’t actually benefit her. This candid honesty shocked many and set off a wave of chatter online.
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At first, some thought Zhao Lusi was just following some contract rule — a typical clause that artists can’t accept direct earnings from fans. But her straightforward explanation showed a rare courage to speak her mind, despite still being tied to her company.
It’s a bold move considering that telling fans not to send gifts could mean cutting off potential income for her agency. For most artists, such public defiance might cause serious friction behind the scenes. But Lusi seems unfazed.
This incident adds to ongoing tensions between Zhao Lusi and her management. Just a few days earlier, she went public on Weibo accusing her agency, Galaxy Cool Entertainment, of withdrawing 2.05 million yuan from her studio’s account without permission.
The agency refused to return the funds or hand over control of her studio’s finances.
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She also revealed the company had promised to cover losses from cancelled advertising contracts linked to her health issues. Instead of support, she faced withheld money and unresolved disputes despite repeated attempts to settle things.
In the end, Rosy had to pay compensation out of her own pocket — a tough blow that has fans sympathising with her fight for fairness.
Between this and her livestream gift ban, Zhao Lusi is clearly standing up for herself in a way that’s shaking up the usual star-agency dynamic. Whatever happens next, fans are watching closely — and cheering her on for being so upfront.