NINA Shen Jiarun Becomes a Viral Meme in Korea Amid K-Pop Debut Plans

Chinese Singer Shen Jiarun Sparks Meme Frenzy in Korea After Fan Encounter

Shen Jiarun (stage name: NINA), the 22-year-old singer and daughter of Chinese comedy duo Xiao Shenyang and Shen Chunyang, is suddenly making waves in both China and Korea. Her debut in Korea recently sparked an unexpected viral moment that fans can’t stop talking about.

It all kicked off when a fan from Shenyang bumped into Jiarun at the KBS broadcasting centre. A short video of the encounter went online on Weibo and quickly shot up the trending charts, racking up thousands of comments across both countries.

The Birth of “Chaebol Daughter” Meme

Things got even funnier when Korean netizens jokingly dubbed her a “chaebol daughter” — a term usually reserved for the offspring of South Korean conglomerate families. 

The mix-up happened because some fans misunderstood her father Xiao Shenyang’s stage name as referring to a wealthy Chinese tycoon.

Chinese fans were quick to catch the joke and ran with it, sharing playful posts that turned the meme into a full-blown cross-border sensation.

The topic hit over 200,000 mentions within just an hour. Fans praised Shen Jiarun for her talent, stage presence, and charming way of speaking. 

Many noted that she fits perfectly into the girl group vibe, while others simply enjoyed the lighthearted humour connecting fans from different countries.

Her growing popularity in Korea is partly thanks to her song Meimei Sangnei, which mixes Mandarin lyrics with K-pop style production. 

While there’s no official Korean promotion announced yet, this impromptu fan encounter shows that Chinese pop music is gaining international attention.

For the people of Shenyang, Shen Jiarun is now a hometown star representing them on the global stage. For the entertainment industry, moments like these are golden opportunities to boost an artist’s brand and reach new markets.