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| Fans Rally After Liu Yaowen Missing in MINISO’s TNT Merchandise Poster |
MINISO’s latest brand move was supposed to be a celebration — but it ended up stirring quite the buzz among TNT fans. This week, the lifestyle retail brand officially announced Teens in Times (TNT) as their new Global Brand Ambassadors, marking a big step in their global pop culture push.
But within hours, fans spotted something odd in one of the promotional materials, and the internet took notice.
The issue? In a special purchase-reward poster — where customers spending $19 or more could bag a TNT acrylic stand — only six of the seven members were shown. The missing face? Liu Yaowen, one of the group’s most popular members.
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The promo image, which rolled out across multiple social platforms, sparked immediate protests from fans, with hashtags quickly trending.
Some accused the brand of being careless, while others demanded an official explanation.
MINISO didn’t take long to respond. The company posted a public apology on its official channels, stressing that the omission was not intentional.
“We value every member of Teens in Times and cherish this collaboration. Our team was too eager to launch the update, and a technical oversight meant Yaowen’s image layer didn’t display correctly. We sincerely apologise to Yaowen and all fans. The material has been corrected, and we are reviewing our processes to ensure this never happens again.”
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| MINISO Issues Apology After Liu Yaowen Missing from Purchase Reward Poster |
Later the same day, MINISO followed up with a more detailed statement, revealing they had already rectified the online materials and were handling the responsible staff internally.
They also addressed a separate production hiccup — a small batch of giveaway items showing duplicate or missing member images — and offered customers an exchange via hotline or the official WeChat service.
MINISO closed their statement by reaffirming their commitment to TNT:
“We deeply regret this mistake and will be more rigorous in our work moving forward, ensuring a better experience for all fans and customers.”
While the hiccup was swiftly resolved, it was a reminder that in the world of idol endorsements, details matter — especially when millions of fans are watching.