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| Hirata Rina, Ex-AKB48 Star, Launches DKTK: First Fashion Brand Set for 2025 (Photo: Instagram/Hirata Rina) |
Former AKB48 idol turned actress and entertainer Hirata Rina has officially founded her own company, DKTK, marking a bold step into the fashion world. Fans can expect the brand’s very first collection to drop sometime in 2025-2026.
Since graduating from AKB48, Hirata has stayed active in entertainment, building a career that spans both Japanese and American culture—an experience that’s clearly shaping her new venture.
In 2024, she gained hands-on business experience at Super Massive Global, deepening her understanding of management and operations, skills she now brings to DKTK.
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DKTK is centred around the concept of self-expression, with a mission to encourage people to enjoy their individual style.
The team is currently busy designing the first collection, developing products, and building an e-commerce platform to make the brand officially accessible.
“Every day is full of learning and discovery,” Hirata said in a recent statement.
“Turning what I love into something real is tough, but I really enjoy the process. This is a big decision in my life, and I’m giving it my all.
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While fashion is the launchpad, Hirata has bigger ambitions for DKTK. The company aims to expand into broader lifestyle areas, creating a platform that celebrates individuality and inspires people to express themselves freely—without being constrained by age, occupation, or lifestyle.
Through her international perspective, rich experience in the entertainment industry, and practical business knowledge, Hirata intends to spotlight unique personalities and help people shine through fashion and lifestyle choices.
“DKTK isn’t just about clothes,” she explains. “It’s about creating new value, celebrating self-expression, and helping everyone live life their way.”
Fans can look forward to seeing DKTK’s first collection in 2025, marking the start of what promises to be an exciting journey from pop idol to fashion entrepreneur.