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| Matsui Jurina Drops Details for Second Photobook “Aiwoshiru” — 10 Years After Her First! |
Former SKE48 ace and J-pop icon Matsui Jurina has just announced that she’ll be releasing her second solo photobook, titled “Aiwoshiru” (アイヲシル / Knowing Love), on 9th September 2025 — exactly ten years after her debut photobook dropped. This one’s shaping up to be something proper special, with Jurina calling it a possible “last one” and pouring her heart into every page.
The photobook was shot entirely in her hometown region, Tokai — a heartfelt tribute to the places that shaped her. From the mountains of Gifu to the coasts of Mie, and of course her beloved Aichi, Jurina takes fans on a journey not just through scenic Japan, but through her personal evolution from teen idol to grown woman.
🌸 Real, Raw, and Radiantly Jurina
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Matsui Jurina, now 28, opened up about how much has changed since her first photobook at age 18. “So many things happened in these ten years,” she said. “After graduating from the group, I had more time to reflect on myself. I realised I’m most at ease when surrounded by nature in my hometown.”
And that vibe totally shows. The whole shoot leans into her natural charm — minimal styling, honest expressions, and an atmosphere that feels both grounded and freeing. It’s Jurina as she is today: calm, confident, and completely herself.
🖤 First-Ever Lingerie Shots & More
In a first for her, the photobook includes lingerie cuts that capture a more mature side of Matsui Jurina — done with class and a subtle allure that speaks more of growth than shock factor. She’s also got swimsuit shots, healing moments with her beloved pet dog, and even a few concept cuts that throw it back to her iconic solo song “Akai Pin Heel to Professor.”
It’s not just a bunch of pretty pics — it’s a visual diary of her past, present, and hints at what could come next.
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💬 Jurina’s Message to Fans
In her official comment, Jurina said:
“To be able to release my second photobook on the 10th anniversary of my first — I feel so lucky and grateful. I’ve grown, I’ve changed, but some things stayed the same. I hope everyone can feel that.
Maybe this’ll be my last photobook. I went into the shoot with that thought in mind. So if you pick up a copy, it’d truly mean the world to me!”
Whether you’ve followed her since her idol days or just discovered her recent acting work, “Aiwoshiru” promises to be a treat — part celebration, part reflection, all Jurina.
📚 “Aiwoshiru” by Matsui Jurina
🗓 Releasing: 9th September 2025
📍 Shot entirely in Tokai region, Japan
🎁 Includes: Lingerie cuts, swimsuit photos, concept visuals, pet shots, and more
🛒 Available at major Japanese bookstores and online retailers
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