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| From Red Carpets to Retail: Fan Bingbing’s Beauty Biz Rakes in Nearly $200M in 2024 |
She’s no longer just a screen siren—Fan Bingbing has quietly built a beauty empire that raked in over 1.4 billion yuan (around US$195 million) in 2024 alone. Not too shabby for someone who barely makes movies these days.
The Chinese superstar, now 44, is redefining what it means to stage a comeback. These days, she’s known more as a powerhouse businesswoman and beauty influencer than an actress. Her brand, Fan Beauty Diary, might’ve started as just another celeb-backed venture, but it’s now a serious player in China’s ultra-competitive cosmetics game.
According to a fresh report from Finance Sina, Fan’s brand made waves last year by ranking 35th on the Top 100 Chinese Beauty Brands list. And while that might sound modest, it’s a jaw-dropping feat for a label that only launched in 2017 and goes head-to-head with billion-yuan giants like Proya.
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One of the brand’s biggest flexes? In June 2024, Fan Beauty Diary sold 100,000 boxes of whitening face masks in just 10 seconds during a livestream. Each box was priced at 198 yuan, so you can do the maths—it's serious money.
The product range goes beyond masks too: we’re talking lipsticks, shampoos, skincare creams, and more, priced between 99 and 684 yuan. And with Fan’s personal charm still very much intact, she’s front and centre in livestream promos, brand ads, and collabs with China’s top e-commerce influencers. No wonder her brand’s Douyin (TikTok China) account has over 11.4 million followers.
From Tax Scandal to TikTok Queen
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It’s not just the money that’s impressive—it’s the reinvention.
Once a red carpet regular and TIME magazine’s “100 Most Influential” pick in 2017, Fan’s career took a sharp hit in 2018 after she was fined US$128 million over a major tax scandal. She disappeared from the public eye for a long while, with many assuming she’d never quite bounce back.
But bounce back she did—not just in China, but globally. While her film roles are now fewer and more international (think Hollywood, South Korea, Malaysia), Fan’s presence in global fashion remains steady. She's still gracing magazine covers and showing up at high-profile events, all while quietly running a multi-million dollar beauty empire.
With her brand climbing the ranks and her digital influence stronger than ever, many believe this is just the beginning of Fan Bingbing’s second act. Some call it a redemption arc, others say it's pure business brilliance. Either way, she’s laughing all the way to the bank—and looking flawless doing it.
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TL;DR
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Fan Bingbing earned over 1.4B yuan (US$195M) in 2024 through her brand Fan Beauty Diary.
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The brand ranked 35th among China’s top 100 beauty brands, competing with long-established names.
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Sold 100,000 face mask boxes in 10 seconds during livestream in June 2024.
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Product range includes lipsticks, shampoos, skincare (¥99–684).
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Fan now seen more as a business mogul than actress.
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Continues to attend international events, films abroad, and slays fashion-wise.