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| Joseph Zeng Shunxi & Bai Lu Drop “Wedding Invite” Ahead of Feud’s Xianxia Premiere |
Yep, that’s not a typo. Bai Lu and Joseph Zeng are inviting everyone to their “wedding” — just before going to war in their new drama.
The countdown's over, and the new xianxia romance Feud (与凤行) starring Bai Lu and Joseph Zeng has officially landed today, Friday (6 June), on iQiyi. But before the swords and slow-mo soul bonds hit our screens, the cast gave fans a cheeky little treat: a “wedding invitation” video that had everyone on Weibo buzzing.
The trending hashtag #BaiLuZengShunxiWeddingInvitation shot up the charts, and for good reason. Instead of your typical final trailer or poster drop, Bai Lu and Joseph Zeng released a short, animated clip styled like a real wedding invite — complete with elegant photos of the two leads, RSVP-style graphics, and romantic text.
The kicker? The whole thing’s set to their duet “Divorce in the Republic of Ghana” — a breakup song, no less. Yep. Breakup track + wedding invite = chaos marketing at its finest. Netizens couldn’t help but cackle at the contradiction, but it worked — attention = grabbed.
BL JZS @tonboriday https://t.co/g522qUOkKU pic.twitter.com/Jjgj9Afcw9
— Atlantis (@nazenaise) June 6, 2025
Celebrity Watch Party Vibes
It wasn’t just fans hyping up the premiere. A string of Bai Lu’s celeb mates, including Meng Ziyi, Wang Xingyue, Li Yunrui, Fang Chengcheng, and Zhai Zilu, showed their support by making official viewing reservations on iQIYI. These “reminder” clicks are a common way celebs back their friends, and Feud clearly has the social circle’s seal of approval.
What’s Feud All About Then?
Think high-stakes fantasy meets tragic love, with a second-chance twist. Feud tells the tale of Li Qingyue (Bai Lu), a powerful immortal blessed by the Four Spirits, and Bai Jiusi (Joseph Zeng), a legendary cultivator and revered leader of Dacheng. The pair are soulfully connected — but fate deals them a twisted hand, leading to betrayal, heartbreak, and death.
But hey, in xianxia world, death’s never the end.
Given a second chance, the two reconnect and slowly heal the wounds of their past. Together, they rise again — this time, not just for love, but to protect the realm from a looming darkness.
Watch It:
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📅 Premiered: Friday, 6 June 2025
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📺 Platform: iQIYI (VIP and non-VIP releases available)
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🎬 Episodes: 32
Whether you’re here for the star-crossed romance, Bai Lu’s powerful heroine vibes, or Joseph Zeng’s slow-burn charisma, Feud is clearly pulling no punches — even when it comes to its marketing stunts.
So... you RSVPing to the wedding or what?