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| hololive English -Advent- Pops Off at Anime Expo 2025 with AXGRIT Debut — Fresh Merch, Fab Figurines, and a Big Buzz in LA |
Anime Expo 2025 is about to get a massive hololive injection, folks — the hugely popular “hololive English -Advent-” POP UP SHOP is heading to Los Angeles, packing exclusive goodies and slick displays straight from Tokyo.
SHIBUYA TSUTAYA IP Bookstore and DESIGN COCO Co., Ltd. have teamed up to bring this event to the largest anime convention in North America, running 3–6 July at the LA Convention Center.
It’s all under the new brand AXGRIT, launched to mark the first anniversaries of SHIBUYA TSUTAYA’s grand reopening and its IP Bookstore.
This will be AXGRIT’s first international outing, taking a slice of the 6th-floor hololive pop-up in Shibuya (which kicked off back in April) right to the States.
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Fans can look forward to exclusive hololive English -Advent- merch and a cracking lineup of 1/7 scale figurines, giving everyone a proper deep dive into the hololive universe.
Fair heads-up, though — some merch bits won’t be for sale, and the larger-than-life statues won’t be making the trip, but there’s still plenty of magic left to discover.
Whether you’re a veteran hololive follower or just catching the wave, this is a lush chance to get up close and personal with some of the most beloved VTubers on the planet.
Where to find it?
📅 3–6 July 2025
📍 Los Angeles Convention Center, Anime Expo, Booth SH-1927
For anyone chasing that AXGRIT experience in person — best get your badges ready, because this pop-up won’t stick around for long.
👉 Check out more at the official hololive website: https://hololivepro.com/
👉 Or browse the official hololive shop: https://shop.hololivepro.com/
See you at AX2025!