Douyin Star with 700K Followers Loses 50K Fans Before Getting Banned Amid Allegations

From Sweetheart to Scandal? Yan Yan Jiang Caught in Storm Over Scandal

Popular Chinese influencer Yan Yan Jiang (妍妍酱) is currently facing the heat as serious allegations regarding her past behaviour and lifestyle have surfaced online, triggering a wave of public backlash and sparking renewed conversation about online personalities and accountability.

Net Fame and Controversial Fame

With her doll-like visuals and massive fanbase—reportedly over 700,000 followers on Douyin—Yan Yan Jiang had quickly cemented herself as a rising online celeb. But behind the filtered clips and sugary livestreams, netizens are now unearthing what they say is a troubling past, riddled with controversy.

Yan Yan Jiang initially rose to fame for her controversial livestreaming style and made income through fan donations and e-commerce partnerships. Her two Douyin accounts, “Yan Yan Jiang” and “Little Yan”, had collectively gathered over one million followers.

Following the scandal, she set both accounts to private, and platform searches now show that both accounts have been muted (silenced) by the system.

700K-Follower Douyin Influencer Faces Ban After Losing 50K Fans Over Rumours

Substance Use Allegations Resurface

According to resurfaced reports originally published by World Journal, Jiang is alleged to have frequently used controlled substances including illegal substances like n-trous ox*de, c*nnab!s, and even am*hetam!nes. She was reportedly caught on camera being detained by police back in 2022, at the age of 16, for inhaling one of them in a hotel. The video—now widely circulated online—shows her in what police described as an “uncooperative” state during the incident.

Additional claims suggest that she would book presidential suites in high-end hotels to host private parties, allegedly involving the use of such substances. These accusations, though unconfirmed, have ignited public fury, especially considering her young fanbase and previous image as a “cute and innocent” internet personality.

Troubled Teen Years

Even before her online fame, netizens claim Jiang had a rocky start. She allegedly dropped out of junior high, spent time in nightclubs, and by the age of 15, was reportedly taken overseas—to Cambodia and Myanmar—by a man dubbed a “big brother” figure. Rumours say she worked in KTV venues and was involved in nightlife circles before returning to China and transforming herself into a livestream darling.

More worryingly, some unverified sources now allege she had been involved in encouraging other underaged girls to follow similar paths, a claim that has especially outraged social media users.

In response to the allegations, Yanyan-chan went live between June 11 and 12, admitting she had “made mistakes” and publicly apologised for “wasting public resources.” She promised to pause all livestreaming activities and take time to reflect and improve.

However, during the broadcast, she did not directly address the accusations of using illegal substances, only stating that she had “privately resolved the conflict with the person involved.” She also denied allegations of bullying and inappropriate content.

https://t.co/E6sHjVfhwU pic.twitter.com/gIVb23IuDC

— Atlantis (@nazenaise) June 15, 2025

Public Reaction: “Persona Collapse”

The term “人设崩塌” (“persona collapse”) has been trending, as thousands of users express disappointment over what they say is a total mismatch between Jiang’s sweet, online image and the disturbing claims being brought to light.

On June 12, the story exploded across Chinese platforms after news spread that both her main and backup Douyin accounts were placed under suspension. Within 48 hours, she reportedly lost nearly 50,000 followers, according to third-party analytics.

While some fans defended her and asked for compassion and context, a large number declared they would no longer support her, calling for stricter oversight of online figures who wield influence over youth.

Jiang Breaks Silence Briefly, Then Disappears

In a previous livestream (since taken down), Jiang reportedly acknowledged parts of her past, expressing regret and saying she needed to reflect and “settle down for a while.” She denied some of the more extreme allegations but didn’t go into detail. Shortly after, all her known accounts were either set to private or silenced by platform moderation.

As of now, there’s been no official statement from Jiang or her team.

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Quick FAQ:

Q: Who is Yan Yan Jiang?
A Douyin influencer known for her pretty visuals and bubbly on-screen persona. She gained popularity fast but is now facing serious public scrutiny.

Q: What are the allegations?
She’s being accused of past substance use, problematic behaviour during her teens, and potentially misleading her fanbase with a false image.

Q: Has she responded?
She briefly spoke during a livestream, admitting some wrongdoing but denying other claims. Her accounts have since gone private or been muted.

Q: What is “persona collapse”?
A Chinese term used when an influencer’s carefully crafted image falls apart due to scandals or exposed truths.

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