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| Chen Zheyuan to Front iQIYI’s Global Push, Fan Events in SEA Announced |
Chinese actor Chen Zheyuan, best known internationally for his swoon-worthy role as Duan Jiaxu in Hidden Love (偷偷藏不住), has just been officially named the Global Ambassador for iQIYI International, marking another major milestone in his career.
The streaming platform made the announcement via their socials, calling Chen “charismatic, dynamic, and versatile” – and fans couldn’t agree more. With his growing fanbase across Southeast Asia, it’s no surprise iQIYI has chosen him as the face of their global expansion efforts.
“Igniting screens worldwide with his charismatic charm, dynamic talent, and magnetic versatility, Chen Zheyuan is ready to shine as iQIYI International Global Ambassador!” – iQIYI via social media
From Drama Darling to Streaming Icon
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Chen Zheyuan’s partnership with iQIYI isn’t exactly new — he’s starred in a string of buzzy iQIYI dramas, from The Legendary Twins (绝代双骄) to The White Olive Tree (白色橄榄树) and the recent Dark Night and Dawn (暗夜与黎明). His consistent performances and likeable screen presence have made him a fan favourite, especially across Thailand, Singapore, and Malaysia.
This fresh ambassadorship is part of iQIYI’s upcoming Starship Project (爱奇艺星舰计划) — a new global campaign mixing fan events, promotional activities, and international member outreach to push Chinese-language content into wider global viewership.
Chen Zheyuan’s Statement
In response to the appointment, Chen shared his excitement:
“It’s an honour to be the global spokesperson for iQIYI International. I hope to help bring more brilliant Chinese-language stories to international fans and look forward to more cultural exchange and interaction through the Starship Project.”
First Stop: Bangkok
To kick things off, Chen Zheyuan is set to meet fans in person:
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Bangkok – 29 June
These two appearances will mark the official soft launch of the iQIYI Starship Project, with more activities lined up to promote premium Chinese content globally. The platform also launched international member sign-ups starting 16 June, with Southeast Asia being a major focus.
Why It Matters
According to Li Kaichen, Vice President of iQIYI and head of APAC & Middle East regions, working closely with Chen will “effectively boost iQIYI’s brand presence in the global market and attract more international attention to top-tier Chinese content.”
Let’s be real – choosing Chen Zheyuan? Smart move. He’s got the looks, the acting chops, and the cross-border popularity to match.
TL;DR
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Chen Zheyuan is now the Global Ambassador for iQIYI International
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Part of the new iQIYI Starship Project, promoting Chinese dramas globally
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Fan meets in Bangkok (29 June) kick off the campaign
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International memberships and local partnerships already underway
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Chen hopes to bring more Chinese-language works to global audiences