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| Bandai Namco Just Dropped a Brand-New Music Label “UNIERA” – and It’s Already Buzzing with Big Names (Press Release) |
Bandai Namco Music Live has officially lifted the curtain on its latest venture – UNIERA, a brand-new label promising to shake up the music scene in Japan and beyond.
Based in Shibuya, Tokyo, the company – already well-known in the ani-song and idol world – says UNIERA’s all about giving artists a place to create freely and push boundaries.
The name UNIERA blends “Unique” and “Era”, and it’s not just a flashy title.
The whole concept is about sparking something new – a fresh creative wave where different styles, genres and subcultures collide.
Whether it’s anime, fashion, music, or even toys, UNIERA wants to build something that crosses borders and connects with fans globally.
Not Just Talk – Meet the First Four Artists Making Waves
UNIERA’s not wasting time either – it’s already signed four distinctive artists that are set to set the tone for what’s to come:
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LINKL PLANET: A rising idol group with a mission – promoting plastic models (yes, like Gundam kits!) worldwide with charm, music, and full-on idol energy.
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INUWASI: One of the hottest live idol groups right now. They smashed a sold-out solo show at KT Zepp Yokohama this March and are showing no signs of slowing down.
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majiko: A genre-defying singer with over 200 million streams across Asia. Her emotionally-charged voice and storytelling have earned her a loyal fanbase both in Japan and overseas.
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Daoko: Yep, that Daoko – the voice behind the mega-hit “Uchiage Hanabi” with Kenshi Yonezu (which has now crossed a wild 600 million views on YouTube). Her dreamy, futuristic sound makes her a perfect fit for UNIERA’s vibe.
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These four are just the beginning.
According to Bandai Namco, UNIERA will keep welcoming artists who want to explore new challenges and express themselves beyond traditional music limits.
Whether they’re seasoned veterans or up-and-coming talents, the label’s all about letting creativity run free.
What Makes UNIERA Different?
While Bandai Namco already has a hand in music through its various anime-linked labels, UNIERA’s got a much broader scope.
It’s not only about theme songs or character-based content – this is about culture, crossover appeal, and real artistic voice.
There’s a heavy focus on individuality, and UNIERA’s hoping to become a launchpad for sounds that don’t quite fit the usual mould.
It’s clear they’re looking to expand internationally too, with sights set on connecting Japan’s unique subcultures with fans overseas.
So yeah – if you're into idols, alt-pop, streaming stars, or just discovering something new – UNIERA’s definitely one to watch.
Official Site: https://uniera-label.jp/
More artist announcements are expected soon, so keep an eye out. A new era's starting, and UNIERA’s right at the centre of it.