The new initiative, called "Love yourself, Drink for your health", is a bold push to get people to focus on their health and embrace coconut water as a key part of their wellness routine.
With the support of superstars like Bella Ranee Campen, Thailand’s beloved actress, and rising talent Mew Suppasit, this campaign is set to target audiences of all ages, from Gen Z to Gen Alpha.
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| Cocolove's New Campaign 'Love Yourself, Drink for Your Health' Launches with Bella Ranee and Mew Suphasit (Naewna) |
The focus is clear: promote a healthier lifestyle with a product that’s not only delicious but also packed with nutrients.
Coconut water, with its high potassium and magnesium content, is the perfect drink for anyone looking to hydrate and improve their health without the added sugars and preservatives found in many other beverages.
The campaign will be heavily promoted across social media platforms such as TikTok, Instagram, Facebook, and X (Twitter), as well as through traditional media like TVCs and outdoor ads.
Consumers can also expect to see live events, where Bella and Mew will be making appearances to engage with fans and promote the health benefits of Cocolove.
One highlight of the campaign is a special appearance by Mew Suppasit, who’s sure to bring joy to fans at a Big C Rajdamri event, where customers will enjoy unique promotions alongside their favourite stars.
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| Cocolove Rolls Out ‘Love Yourself, Drink for Your Health’ Campaign with Superstar Bella Ranee and Mew Suppasit |
Cocolove, created by Unicorn Consumer Group, uses the highest quality coconuts from central Thailand.
Their 100% pure coconut water is produced without sugar, artificial colours, or preservatives, making it the ideal choice for health-conscious consumers.
This drink is not only tasty but offers the body essential nutrients without any harmful additives—something more people are seeking after the pandemic, which shifted focus towards healthier consumption.
The company’s managing director, Achawin Rojanachai Chinnathorn, shared his excitement about the trend shift in Thai consumer habits.
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| Naewna |
“Since the pandemic, more people have been prioritising their health over sweetness in drinks. This is why we’re pushing for Cocolove to be a key part of their health journey,” he said.
Looking ahead, Cocolove plans to extend its reach beyond Thailand, with plans to export to regions like Singapore, Malaysia, Japan, and even Europe.
This effort not only aims to introduce the drink to global markets but also to support Thailand's coconut farming industry.
So, whether you're after a refreshing drink or a healthier lifestyle, Cocolove’s 100% coconut water might just be the perfect choice to help you love yourself and drink for your health.