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| Bai Jingting’s Fashion Label GOODBAI in Hot Water (Again): Peeling Prints, Fading Fabric, and Frustrated Fans (Weibo) |
Bai Jingting’s streetwear brand GOODBAI is once again making headlines – but not for its designs.
This time, it’s a hoodie causing all the fuss.
Multiple customers have come forward claiming the hoodie’s graphic print peeled off after just one wear… and even transferred onto their car seats.
Yep, the clothes are literally leaving a mark – just not the fashionable kind.
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The hoodie in question, a star-and-dove print piece priced at 599 yuan, started trending on Xiaohongshu after a user posted their horror story.
The post has since been deleted or hidden, but not before others joined in with their own complaints: colours fading after normal washing, yellowing shoulder seams, and dodgy print quality were just the start.
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GOODBAI’s customer service responded with a brief statement, saying they’ve “received the feedback and are urgently dealing with it.”
They also stressed that proper washing methods should prevent fading – but clearly, for many buyers, things didn’t go to plan.
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The hoodie has now been quietly pulled from GOODBAI’s official shop, but no official statement has been issued on their main channels yet.
Unfortunately, this isn’t GOODBAI’s first quality scandal.
Back in 2024, a denim jacket from the brand failed a government inspection in Shanghai due to a pH level of 9.0 – outside the national safety range and potentially irritating to skin.
The brand apologised and promised stricter quality control. Despite that, complaints have kept trickling in.
From colour-bleeding T-shirts to shoes that dye their own logos, customers have been raising red flags since at least 2022.
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GOODBAI was launched in 2021 by Bai Jingting, who owns 41% of the brand’s parent company.
It initially thrived online and opened its first physical store in Shanghai in 2023, later expanding to cities like Beijing and even Singapore.
But recent buzz online shows that all the celebrity branding in the world won’t protect a label if the product doesn’t hold up.
Many fans have tried to offer washing hacks – turn inside out, use cold water, baby it like a silk dress – but others are rightly questioning why a hoodie at that price point needs such high-maintenance care.
“It’s not a luxury fabric. Why is it so delicate?” one user asked.
Bai Jingting’s label now joins the growing list of celeb fashion brands facing backlash.
Luhan’s U.G.C and Ouyang Nana’s nabi also came under fire for poor quality and inflated prices.
It’s a reminder that while star power can launch a brand, it takes real quality to keep it going.