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| Zhao Lusi x Charlotte Tilbury Collab Shatters Sales Records in Just 12 Hours |
Zhao Lusi is officially Charlotte Tilbury’s global ambassador — and in true Rosy fashion, she’s already turned the beauty world on its head.
Just twelve hours after the official announcement dropped, sales for the new collab hit a jaw-dropping 8.62 million yuan.
That’s no typo.
No teaser campaign, no flashy countdowns, and not even a “small card” configuration to warm things up — she just showed up, made it official, and boom.
Sold out queues.
Across platforms, the announcement was a full-blown blitz.
Simultaneous rollouts domestically and abroad, plastered across social media and major ad slots — and within hours, Zhao Lusi was trending in multiple countries.
The beauty industry? Shook. Fans? Fully activated.
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| Zhao Lusi x CT |
Unboxings exploded across the feeds, practically flooding the timeline.
It wasn’t just a product launch — it was an event.
And the numbers? Let’s talk numbers.
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| Zhao Lusi Turns Beauty Sales Into Gold (Rosyholp) |
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CT x Lusi topped Taobao’s cosmetics, perfume, and beauty charts, claiming the top three product spots.
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The air cushion “water light” foundation — a Lusi favourite — became the most sold item in its category, with 8.62 million yuan in sales alone.
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On Douyin, the livestream reached the platform’s highest cosmetics sales in the last two years.
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Charlotte Tilbury’s flagship store jumped a wild 57 places in the transaction rankings — straight to number one.
It’s what some are calling “the Lusi Effect” — anything she touches turns into gold (or in this case, flawless glass skin with a rosy tint).
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Brands don’t just gain visibility — they cash in.
It’s also a massive moment for CT.
The UK-based beauty house has steadily grown its presence in Asia, but this collab marks a major statement of intent.
Backing Lusi? That’s not a local play — that’s a global power move.
And if this is what she can do in half a day, imagine what’s coming next.
Congrats to Zhao Lusi on the stunning launch. The makeup world’s been well and truly Lusi-fied.