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| Pic: Hololive |
Hololive’s diving headfirst into the real-world goods game — and this time, it’s fizzy.
From Tuesday, 29 April 2025, fans can crack open a can of “HoloCharge!” — a brand-new energy drink launched by CyberAgent in collaboration with Hololive Production.
And the debut release isn’t just any old VTube tie-in — it’s a sparkling tribute to Hololive Gamers, the beloved unit boasting over 7.95 million YouTube subscribers.
Yep, your favourite VTubers are now powering you up with caffeine and cute can art.
Here’s the juice (pun intended): HoloCharge! Vol.1 is a non-fruity, orange-flavoured carbonated energy drink packed with caffeine, arginine, and B vitamins (that’s B2, B6, and B12 for the curious).
It’s meant to clear your head and give you that gamer boost — whether you're mid-stream, binge-watching archives, or, let’s be real, just knackered after work.
And the cans? Oh, they’re proper collectible. Four different designs, all sporting exclusive illustrations of the Hololive Gamers crew — specially drawn for this release. A visual treat before you even crack it open.
Retail-wise, the drink will be available at select FamilyMart stores in Tokyo, plus Don Quijote, Gamers, Animate stores nationwide, and a few more including HMV, TSUTAYA (only two locations: Shibuya and Osaka’s Ebisubashi), and online via Cyber Goods Store, Gamers Online Shop, and HMV&BOOKS.
But heads up — online orders come in 24-can sets. That’s commitment.
Price point? ¥281 (tax in) for a 250ml can. Expiration: Feb 2026 — but good luck keeping one on your shelf that long without cracking it open or sticking it on display.
Bonus Bits: Limited Campaign Goods
True to Hololive merch tradition, there’s a points campaign as well. Each can comes with a sticker containing points, which you can use to claim exclusive goodies featuring brand-new artwork.
Buy from Cyber Goods Store and you’ll automatically get 3 campaign points once your order ships — basically a head-start in the loot game.
With each point, you’re guaranteed to get digital goodies, and if you collect three or more, you can enter a lottery for physical merch. Hololive fans already know the drill — blink and stock’s gone.
So, whether you’re in it for the energy, the art, or the bragging rights of owning all four designs, HoloCharge! looks set to be the next hot item for fans of the virtual idol world.
Tonboriday verdict: it’s got B-vitamins, caffeine, and cute art. It’s what we imagine a VTuber tastes like — in the most respectful way possible.