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Maison FRED has unveiled its latest chapter in luxury jewellery with the debut of Force 10 Rise, a bold reinterpretation of the iconic Force 10 collection.
This fresh design retains the symbolic cable and buckle structure that has long defined the collection while pushing creative boundaries with modern elegance.
To mark this exciting launch, a constellation of beloved Thai stars brought the beauty and spirit of Force 10 Rise to life through an exclusive social campaign.
Leading the celebration is popular actor Mew Suppasit, a long-time Friend of the Brand, who is joined by Namtaan Tipnaree, the maison’s newest Friend of the Brand.
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Alongside them were distinguished guests Thanaerng Kanyawee, Anne Thongprasom, and Amy Tosar, each embodying the bold sophistication that Force 10 Rise represents.
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These stars helped showcase the jewellery’s fresh aesthetic—graceful, luxurious, and a reflection of strength in facing life’s challenges.
The Force 10 Rise collection draws inspiration from the artistic spirit of the original Force 10 line.
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It reimagines its design symbols—powerful cables and assertive buckles—into new forms, featuring pavé diamond buckles paired with flowing, linear elements.
The result is a harmonious blend of strength and elegance.
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Crafted in three rows of pink gold or white gold, each piece speaks to both natural beauty and refined geometry.
The collection includes necklaces, rings, earrings, and ear cuffs—all designed to be mixed, matched, and worn freely, allowing the wearer to express their personal identity with confidence.
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Mew Suppasit and Namtaan Tipnaree, together with the other Thai stars, radiated in their styling of Force 10 Rise.
Each one brought their own character and charm, interpreting the pieces in a way that felt uniquely their own. It’s a celebration not just of jewellery, but of the power within.
The campaign encourages everyone to express themselves, to embrace their inner strength, and to face life's uncertainties with beauty and resolve.
Through Force 10 Rise, FRED reaffirms its identity—not only as a jewellery house, but as a creative force that champions elegance with meaning.
As Force 10 Rise begins its journey, the maison invites the world to discover this newest expression of courage, luxury, and style—worn with pride by the stars who inspire it.