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IS:SUE are back for 2025 with a fresh sound and a new attitude, dropping their digital single "Love MySelf" back in 26 February.
This release marks their first of the year and serves as a taster for their much-anticipated third single, "EXTREME DIAMOND", due out on 21 May.
The group is still navigating the temporary absence of member Aita Rin, who’s currently on hiatus due to illness.
While they’ve been holding strong as a trio, there’s no denying it feels a little strange seeing IS:SUE without her signature energy.
Still, the girls seem determined to push forward and stay true to their evolving sound.
"Love MySelf" offers something quite different from what long-time fans might expect.
Where IS:SUE's earlier a-sides were packed with street-style swagger and punchy beats, this track takes a softer, sunnier detour.
It’s got more in common with their lighter b-sides like "STATIC" and "Tiny Step", swapping grit for a glossy, feel-good vibe.
Wrapped up in an infectious dance-pop package, "Love MySelf" has the kind of bright, summery feel you'd expect from American or Korean pop charts.
In the Japanese scene, it’s the sort of polished pop sound you might associate with an avex girl group — light, catchy, and full of sparkle.
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It’s the kind of track that sneaks into your brain and refuses to leave, in the best way possible.
For anyone who’s been craving something a little breezier from IS:SUE, this one’s going to hit the spot.
And as a teaser for the full "EXTREME DIAMOND" single coming soon, it does exactly what it should: leave us wanting more.
Whether "Love MySelf" hints at a permanent shift towards a lighter, poppier IS:SUE, or whether it’s just a temporary exploration, remains to be seen. Either way, it’s a strong start to their 2025 — and proof that even with a few bumps in the road, IS:SUE are still very much in the game.