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Yu Shuxin also known as Esther Yu, has been unveiled as the first Global Ambassador for Fliggy, the leading travel platform.
Fliggy is a leading Chinese travel platform that offers a variety of services, including flight bookings, hotel stays, and travel experiences, catering primarily to the young, tech-savvy generation.
Known for her vibrant energy and quirky charm, Esther Yu's love for exploration aligns perfectly with Fliggy's mission to inspire young travellers to live freely and embrace the world.
As the face of the brand, Esther Yu represents the essence of a modern wanderer.
Whether she's capturing trendy city vibes or snapping breathtaking nature shots, Esther Yu's adventures are always true to her free-spirited personality.
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Her genuine approach to life and travel connects with Fliggy's core audience – young, adventurous souls who seek simplicity and joy in their travels.
Fliggy, renowned for its cutting-edge technology and user-friendly services, has long been a go-to platform for post-90s travellers, with over 60% of its users from this dynamic demographic.
The partnership with Esther Yu seems like a match made in heaven.
Her youthful Gen-Z vibe, paired with her unapologetic authenticity, resonates with a generation that's increasingly seeking meaningful and personal travel experiences.
In a spectacular move to commemorate this milestone, Fliggy surprised Esther on her first day as the brand's ambassador with a custom-designed aircraft.
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This unique gesture reflects the close bond between Esther and the travel company, as they embark on this exciting journey together.
Adding to the excitement, Esther Yu is also set to star in the highly anticipated drama Road to Success, where she'll appear alongside Chen Jingke.
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Filming for the project, based on the novel Xiao Lu by Chang Er, kicks off on April 15, 2025.
The series is directed by Li Qingrong or Gia Lee and promises to be a captivating blend of storytelling and heartfelt performances.
As the first global ambassador for Fliggy, Esther Yu's role signals the brand's innovative strategy to captivate the hearts of young travellers worldwide.
Together, Fliggy and Yu Shuxin are set to soar, bringing a new era of travel experiences for the dreamers and explorers of the world.