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Well, that escalated quickly. 24 year-old Japanese YouTuber Nakamachi Aya is officially out as a CanCam Magazine exclusive model after backlash over some seriously questionable remarks about a road collapse incident in Saitama’s Yashio City.
Aya and her brother JP, known as the Nakamachi Siblings on YouTube, got caught making light of the tragedy in a video.
They joked about people instantly dying in the accident, laughing and clapping like it was some comedy skit.
Naturally, the internet wasn’t having it.
People slammed them for being “insensitive” and “disrespectful,” and the heat was so strong that CanCam swiftly erased Aya from their model lineup.
Her photos and bio?
Gone from the website like she was never there.
The siblings first apologised on 9 February, but it didn’t do much to calm the outrage.
Now, in a fresh video, they’ve said sorry again.
Aya Nakamachi insisted they “weren’t laughing at the victims”, while JP promised to have external checks on their videos to prevent another PR disaster.
JP also announced he's taking YouTube seriously again, while Aya is stepping away from outside jobs, including CanCam.
Oh, and they donated some money to Yashio City, probably hoping to patch things up.
Moral of the story? Some jokes just aren’t worth it.