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Chinese drama The White Olive Tree is causing a stir, not just on screens but also in Sichuan’s tourism scene!
Since its debut, the war-torn love story has reeled in over 5 million viewers across 10 countries, including the US, Japan, and Australia.
Starring Liang Jie and Chen Zheyuan, the gripping 38-episode drama kicked off on iQiyi with an explosive scene—literally!
A journalist steps on a landmine but is saved by a Chinese explosives expert, setting off an intense romance amid chaos.
Beyond just binge-worthy drama, the show has put Sichuan on the map.
With over 10 billion clicks on social media, fans are flocking to the real-life filming spots in Chengdu, Leshan, and Zigong.
Leshan’s Red House Film Base, transformed into the series’ “foreign country,” is now a hot tourist destination, boasting a staggering 206.98% rise in visitors compared to last year.
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TikTok, Facebook, and Instagram are ablaze with clips and discussions, racking up hundreds of millions of views. The hype isn’t just online—tourist numbers are surging, proving the power of a well-loved drama.
Zhao Bin, the show’s chief producer, says they aimed for a global impact, and it’s safe to say they’ve nailed it. From streaming charts to real-world travel trends, The White Olive Tree isn’t just telling a story—it’s reshaping Sichuan’s tourism game.