The White Olive Tree Boosts Sichuan Travel

The White Olive Tree Boosts Sichuan Travel

Chinese drama The White Olive Tree is causing a stir, not just on screens but also in Sichuan’s tourism scene! 

Since its debut, the war-torn love story has reeled in over 5 million viewers across 10 countries, including the US, Japan, and Australia.

Starring Liang Jie and Chen Zheyuan, the gripping 38-episode drama kicked off on iQiyi with an explosive scene—literally! 

A journalist steps on a landmine but is saved by a Chinese explosives expert, setting off an intense romance amid chaos.

Beyond just binge-worthy drama, the show has put Sichuan on the map. 

With over 10 billion clicks on social media, fans are flocking to the real-life filming spots in Chengdu, Leshan, and Zigong. 

Leshan’s Red House Film Base, transformed into the series’ “foreign country,” is now a hot tourist destination, boasting a staggering 206.98% rise in visitors compared to last year.

The White Olive Tree Draws Tourists to Sichuan

TikTok, Facebook, and Instagram are ablaze with clips and discussions, racking up hundreds of millions of views. The hype isn’t just online—tourist numbers are surging, proving the power of a well-loved drama.

Zhao Bin, the show’s chief producer, says they aimed for a global impact, and it’s safe to say they’ve nailed it. From streaming charts to real-world travel trends, The White Olive Tree isn’t just telling a story—it’s reshaping Sichuan’s tourism game.

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