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Fujii Kaze has just landed a fresh gig—he’s now the face of Coca-Cola’s natural mineral water brand, "I LOHAS"!
And to kick things off, a brand-new commercial featuring the singer-songwriter is airing nationwide from 17 February.
Titled "I LOHAS: Surely Tomorrow Will Be a Good Feeling," the ad is basically a visual breath of fresh air.
Fujii Kaze chills on a grassy field under a clear blue sky, soaking in the breeze and the sparkling water.
He hums his original song "Masshiro" before diving into a lake and staring at the sky—because why not?
Finally, after a sip of I LOHAS, he embraces the wind and declares, "Surely tomorrow will be a good feeling."
This campaign marks a new chapter for I LOHAS, promoting a message of positivity and refreshment, and honestly, they couldn’t have picked a better guy.
Kaze’s serene and free-spirited energy fits perfectly with the vibe they’re going for.
For those who don’t know, Fujii Kaze isn’t just a singer—he’s a full-on music prodigy.
He started playing classical piano as a kid, posting covers on YouTube at just 12 years old.
That talent got him noticed, and now he’s a major name in Japan’s music scene.
He was even selected for YouTube Music’s first Japanese Artist On The Rise and Spotify’s global program, RADAR.
Oh, and fun fact—he’s vegetarian and currently learning English!
With this new role, expect to see Kaze Fujii bringing his calming energy to more I LOHAS promotions.
And hey, if he says tomorrow’s gonna feel good, we’ll take his word for it!