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China’s NRTA has rolled out fresh regulations to control the booming short-form drama industry.
These micro-dramas, with episodes lasting just a few minutes, have skyrocketed in popularity, prompting the government to step in.
Under the new rules, any drama lacking a proper permit or filing number won’t be allowed online.
Platforms hosting these shows now have stricter responsibilities, especially for projects with over 1 million yuan in investment or those promoted on homepages.
These will need higher-level approval, similar to traditional dramas.
Themes touching on politics, military affairs, diplomacy, and religion will face tougher content reviews.
Unapproved shows won’t get any online promotion.
Short-form dramas, known for their fast-paced and addictive storylines, have been a hit with audiences.
But with these tighter regulations, the creative direction of the industry could change drastically.
How this will affect its growth is still unclear.