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| Now you know why Zhang Linghe's fanbase is so loyal to him. 'Overdo' Promo Event Goes Viral After Zhang Linghe's Generous Gift Package Is Revealed. (Weibo/Sohu) |
Just days after Overdo (這一秒過火) premiered, the buzz surrounding the new Chinese drama has grown even louder, but this time it is not only because of its story. Lead stars Zhang Linghe and Wang Churan have already helped push the series to the top of multiple popularity charts, yet one promotional event has unexpectedly become the biggest talking point after Zhang Linghe's extraordinary media gift package was revealed online. What was supposed to be a routine press event quickly turned into a viral discussion, with many fans joking that the gifts deserved their own starring role.
The media screening event, held on 23 July, welcomed journalists and invited guests to watch episodes from Overdo before meeting the cast. As with many Chinese drama promotions, gift bags were prepared for attendees as a thank-you for supporting the production.
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Usually these packages include cosmetics, snacks or small branded merchandise. Zhang Linghe, however, apparently looked at the standard formula and politely decided it was far too ordinary.
Instead of sticking to traditional promotional gifts, the actor reportedly filled his package with practical items ranging from household appliances and skincare products to comfortable pyjamas and snacks.
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| Zhang Linghe Overdo Promotional Gifts Go Viral as Fans Are Left Amazed |
The biggest surprise was a kitchen stove redemption voucher worth around RMB2,000, which could reportedly be redeemed without additional conditions.
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| Zhang Linghe Stuns Fans With Luxury Gift Bags at Overdo Promotion |
To make the offer even sweeter, the package also included an installation allowance worth another RMB200. Safe to say, this was not the kind of promotional freebie anyone expected to carry home after watching a drama.
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The rest of the package was hardly modest either.
Guests reportedly received a pyjama set, Lancôme eye cream, additional skincare products, a PUMA cap, crisps and a custom-designed fridge magnet inspired by Murong Qingyi, Zhang Linghe's character in Overdo.
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| Overdo Promotional Event Goes Viral Thanks to Zhang Linghe's Incredible Gifts |
Altogether, the collection was estimated to be worth several thousand yuan, turning an already memorable event into one of the most talked-about promotional campaigns of the year.
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Journalists attending the event wasted little time sharing photos and reactions across social media, with many expressing genuine surprise at the scale of the giveaway.
Some admitted they had attended countless drama promotions over the years but had rarely seen gifts prepared on such a generous level.
Several posts quickly spread across entertainment communities, helping the event trend almost as quickly as the drama itself.
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Fans, meanwhile, were both impressed and hilariously jealous. Those lucky enough to attend proudly showcased every item they received, while countless others could only admire the photos from behind their phone screens.
Many joked that watching Overdo suddenly felt far more expensive than expected because they now wished they had somehow secured an invitation. Others laughed that the promotional package looked less like a media gift bag and more like someone helping them move into a new flat.
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| Zhang Linghe Raises the Bar for Drama Promotions With Overdo Gift Bags |
Altogether, the contents of Zhang Linghe's promotional souvenir bag are estimated to be worth several thousand yuan, making it one of the most generous drama media gifts seen in recent years.
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From the high-value kitchen appliance voucher and installation allowance to premium skincare, comfortable loungewear, branded accessories, snacks and exclusive Overdo merchandise, the package is packed with practical and collectible items.
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| Zhang Linghe's Overdo Giveaway Proves Why Fans Love His Promotions |
Even members of the media could not resist sharing their amazement while still at the event.
Several journalists posted photos and reactions on the spot, describing the souvenirs as some of the most generous they had ever received at a drama promotion.
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The generous gesture also reminded long-time followers that this is hardly unusual for Zhang Linghe. Fans quickly revisited promotional gifts from his previous projects, pointing out that each drama seems to come with increasingly memorable surprises.
For Pursuit of Jade, attendees reportedly received Gucci fragrance gifts. During promotions for Our Generation, gift packages worth well over RMB1,000 attracted attention, while The Best Thing included thoughtfully themed gifts alongside everyday items.
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Love's Rebellion reportedly featured film cameras, and even variety show appearances have been accompanied by generous food hampers, including boxes of premium hairy crabs and steamed soup dumplings.
At this point, fans are half-joking that attending one of his events requires extra luggage.
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The generous giveaway also sparked reactions well beyond Zhang Linghe's own fanbase. Many Chinese social media users, including those who do not actively follow the actor, remarked that it was easy to understand why his supporters remain so loyal.
Fans pointed out that this was far from an isolated gesture. Just months ago, after wrapping filming for The Road to Glory in Hengdian, Zhang Linghe reportedly treated fans waiting outside the set to large quantities of milk tea and snacks as a thank-you for their patience and support.
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Comments quickly flooded online discussions, with many saying that his consistent appreciation for supporters is exactly why his fanbase continues to stand firmly behind him, joking that he never seems to arrive empty-handed whenever fans are involved.
The excitement surrounding the event has only added to Overdo's already impressive momentum. The drama has remained among the strongest performers across popularity rankings since its premiere, with audiences praising both the chemistry between Zhang Linghe and Wang Churan and the series' polished production. The viral promotional event has simply given viewers another reason to keep talking about the drama beyond its on-screen story.