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| What Happened Between Zhan Xuan and VOGUE Editor Rocco Liu Chong? Internet Left Guessing After Viral Post. (Credits: Sina) |
Zhan Xuan and Rocco Liu Chong have found themselves at the centre of one of the internet’s most bizarre celebrity rumours this week after an unidentified photo showing two men apparently sharing a bed spread rapidly across Chinese social media. Within hours, online speculation attempted to connect the image to the actor and the VOGUE China editor-in-chief, pushing both names onto hot search charts before either man had even finished processing what was happening.
The rumour exploded on 2 June 2026 when social media users began circulating a blurry image of a white-haired man and a buzz-cut man sleeping side by side. Without any verified evidence, some posts claimed the pair were Rocco Liu Chong and rising actor Zhan Xuan, triggering widespread discussion, endless theories, and the usual internet detective work that often arrives long before actual facts.
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| Zhan Xuan and Rocco Liu Suddenly Become Hot Search Topic After Viral Image |
The response from both camps was swift and unusually direct. Zhan Xuan's studio issued an official statement rejecting the claims outright, describing the circulating information as fabricated and false.
The management team confirmed they had already collected evidence related to the spread of the rumour and were considering legal action against accounts responsible for creating or amplifying the story.
The studio also apologised to any individuals unintentionally affected by the situation and urged the public not to spread unverified information.
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Meanwhile, Rocco Liu appeared genuinely stunned that his name had become part of the discussion at all. Posting on his personal social media account, the VOGUE China chief revealed that he had been working overtime at the office when the rumour suddenly appeared online.
In a response that quickly gained attention, Liu Chong described the situation as a case of trouble arriving completely out of nowhere.
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He firmly denied the allegations and announced that he would be reporting the matter to authorities to protect his reputation.
If there was one thing many netizens agreed on, it was that Liu Chong's biggest complaint seemed to be less about the overtime and more about discovering that an entirely fictional storyline had apparently been written for him while he was still sitting at his desk.
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As the story developed, several Weiho users traced the rumour back to an unverified post allegedly shared on the Douban platform before being reposted elsewhere.
The original individuals involved reportedly removed their posts shortly after the controversy erupted.
One apology statement circulating online admitted that the content had been reposted without verification and acknowledged that the situation escalated far beyond expectations within a matter of minutes.
The individual apologised to Zhan Xuan, his supporters, and others affected by the false claims, stating that the post had already been deleted and expressing willingness to cooperate if further clarification was needed.
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C-netz reaction has been notably divided, though not necessarily on the core question of whether the rumour was true. Most commenters appeared to accept the denials and supported the decision to pursue legal action. Many argued that social media users should face consequences for spreading unverified claims, stressing that the internet should not operate without accountability.
The incident has also drawn attention because of Rocco Liu Chong's public profile. As editor-in-chief of VOGUE China, Liu Chong is known for his youthful editorial approach, major celebrity cover projects, and support for emerging designers.
His outspoken social media presence has previously seen him address controversies directly, making his immediate response unsurprising to followers familiar with his style.
Until now, neither Liu Chong nor Zhan Xuan has provided additional updates beyond their denials and announced legal responses. Rocco Liu has confirmed that a police report has been filed, while Zhan Xuan's studio continues gathering evidence related to the spread of the claims.