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| Zhao Lusi Makes Fashion History with Global First Wear of Paris Haute Couture (Photo: China.com) |
Zhao Lusi is officially back in her main-character era, and this time she’s doing it with both drama ratings and high fashion firmly on her side. Just weeks into 2026, the actress has already set a global fashion milestone, becoming the first celebrity in the world to wear a newly released haute couture gown that travelled straight from Paris to Shanghai in under 72 hours. It’s bold, it’s fast, and it’s very Zhao Lusi.
On January 30, Zhao Lusi attended an international jewellery brand event in Shanghai and instantly became the visual focus of the night. While her confident aura alone was enough to turn heads, it was her gown that truly sparked conversation.
Fashion insiders later confirmed that the dress was part of a haute couture collection that had only debuted in Paris on January 27. Within three days, the piece was shipped internationally, tailored, fitted, and unveiled publicly by Zhao Lusi, earning her a rare “global first wear” title.
The dress came from Ronald van der Kemp’s latest Spring/Summer 2026 haute couture collection, a line known for its limited availability and strict selection of wearers.
According to fashion bloggers tracking the process, the entire operation required precise coordination between the brand’s Paris team and local stylists, with zero room for delay. For many observers, this wasn’t just about speed, but about status.
Global first wears are typically reserved for celebrities with strong international pull and reliable commercial value.
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During the event, Zhao Lusi spoke briefly to media and fans, openly sharing her excitement. She said she felt “genuinely happy and grateful” to be standing at the event in such a meaningful moment of her career.
She added that wearing the gown felt like a celebration of fresh starts, and thanked both the design team and her fans for supporting her through every phase.
Her relaxed tone and bright mood quickly became a talking point online, with many noting how comfortable and confident she looked. Online reactions rolled in fast and varied widely.
Supportive fans praised her for reclaiming top-tier fashion treatment, calling the look proof that her industry standing remains strong.
Some highlighted how rare it is for a young Chinese actress to secure a global first wear just days after a Paris debut. Others focused on the symbolic side, saying the moment represented a clean break from past challenges and a confident step forward.
There were also more analytical takes from netizens. A few pointed out that such fashion milestones are closely tied to market value and brand trust, suggesting that luxury houses would not move this fast without strong confidence in her influence.
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Some fans compared the moment to previous red-carpet highlights, arguing that this appearance marked her most strategic fashion choice yet. As always, a small group questioned whether hype was outweighing substance, but their voices were largely drowned out by positive engagement.
Beyond fashion, Zhao Lusi’s acting career continues to gain momentum. Her latest drama Love’s Ambition has maintained strong audience response and is frequently labelled as one of the standout modern urban dramas of the year.
Many industry watchers see the drama’s performance as a key turning point following her earlier contract issues, especially now that her studio operations and commercial schedule are fully back on track.
Her commercial strength has also been hard to ignore. In a recent livestream session, Zhao Lusi reportedly achieved over 10 million yuan in sales within one hour, reinforcing her position as one of the most effective celebrity endorsers of her generation.
Combined with her fashion milestone, the numbers paint a clear picture of a star who has not only returned, but upgraded.
Was this global first wear her strongest fashion move yet, or just the beginning of a bigger comeback year?