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| Bai Lu Joins Honor of Kings as Brand Ambassador, Exclusive Character Skin Expected (Photo: Weibo/HoK) |
Chinese actress Bai Lu has officially levelled up her career, and this time it’s not on screen but in the gaming arena. On 30 January, Honor of Kings confirmed Bai Lu as its newest brand ambassador, instantly setting both the entertainment and gaming worlds buzzing. Introduced under the warm and playful title of “Valley Bestie”, the collaboration blends celebrity appeal with genuine player energy, and netizens are clearly here for it.
The announcement dropped via Honor of Kings’ official Weibo, alongside promotional visuals that leaned into the idea of fighting side by side. Bai Lu also shared her own message highlighting teamwork and companionship, positioning herself not as a distant spokesperson but as someone ready to queue up with players.
She also confirmed she will star in the game’s Lunar New Year short film for the Year of the Horse, scheduled for release in February, inviting players to “celebrate the New Year in the Valley” together.
Online reaction was instant and explosive. The topic related to Bai Lu and Honor of Kings crossed over 100 million reads within a single day.
Fans openly joked about “returning to the game for love”, while former players admitted they reinstalled the app overnight to prepare for the new season.
Many are already calling for celebrity show matches, livestreams, or even in-game events where Bai Lu can show off her actual gameplay skills.
What makes this partnership click is Bai Lu’s long-standing connection to the game itself. She’s known among players for her fondness for the hero Diao Chan, previously impressing fans with smooth movement, sharp timing, and flashy combos.
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Her gameplay clips once sparked the affectionate nickname “Diao Chan’s Daughter”, and that reputation has only strengthened the belief that this endorsement isn’t just for show.
From a brand perspective, this is a textbook win.
Honor of Kings remains one of China’s most influential mobile games, with its rich hero roster, fast-paced modes, and constant updates keeping players hooked.
Bringing in an ambassador who genuinely understands the game adds credibility, while Bai Lu’s massive fanbase naturally pulls in new eyes and returning users alike.
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For Bai Lu herself, the role opens a fresh lane beyond acting and modelling.
Game promotions, themed short films, potential live appearances, and interactive events allow her to connect with fans in a more relaxed, playful way.
It also reinforces her image as a versatile public figure who can comfortably cross between drama sets and digital battlefields.
Fan reactions remain lively and varied. Some are excited for deeper collaborations, others are hoping for themed events or exclusive rewards, and a growing number are already whispering about the possibility of a Bai Lu-inspired female hero skin in the future. While nothing has been confirmed, the rumour alone has fuelled plenty of discussion.
Lunar New Year film on the way and more campaigns expected to follow, this partnership looks far from a one-off. What kind of collaboration do you want to see next, a live match, a special skin, or something totally unexpected?