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| Wooju Bakery Row Explodes as Jeff Satur’s Management Rejects Release and Signals Legal Action. (Credits: Instagram/Facebook) |
Wooju Bakery was meant to arrive with fanfare. Instead, the Thai-Korean BL drama has turned into one of the messiest entertainment stories of the week, with Jeff Satur’s management publicly refusing to support the release and warning that legal action is now on the table. For a project scheduled to premiere today on 19 April, the spotlight has landed less on romance and more on paperwork, payments and who signed what.
In a statement dated 17 April 2026, Studio On Saturn, the management company representing Jeff Satur, said the actor had taken part in filming back in 2023 under the belief that standard industry procedures would be completed properly. According to the company, that process never reached a clear and acceptable conclusion.
The agency said there was still no agreed written arrangement covering the drama’s release, distribution or promotional use.
It also stated that no approval had been given for certain materials now circulating publicly. In plain terms, the trailer may be rolling, but the paperwork appears to be jogging several laps behind.
The company further claimed there had been little clarity during the project’s development regarding status updates or screening plans.
It also alleged that the artist involved had not received payment and had not been given a chance to review the final version of the series before its public announcement. That is rarely the sort of surprise anyone wants.
Studio On Saturn added that attempts to resolve matters had been underway since late March through legal representatives, with hopes of reaching a fair agreement. As no concrete solution had emerged, the company said it would move forward with legal steps to protect the rights and interests of its artist.
That declaration came with another blunt message: Studio On Saturn said it could not support the airing or promotion of Wooju Bakery under the current circumstances. For fans waiting for a sweet bakery-themed drama, the update landed more like burnt toast.
The production side has strongly pushed back. Habitus Company, identified as the main producer, denied the allegations and said all artist fees had been fully paid through the relevant agency channels, supported by valid transaction records. It also maintained that legal distribution rights for the drama had been secured through proper contracts.
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| Why Wooju Bakery Was Delayed: Jeff Satur Agency and Producers Clash |
The company further said communication with artist representatives had continued and rejected suggestions that the release was being handled unilaterally. In other words, one side says the oven was never approved, the other says the cake was already baked.
Co-production company Cinema Upright also commented, saying its role was limited to post-production and that it had no authority over payment matters.
It expressed support for Habitus Company and asked that further questions be directed to the main producer.
The fallout has already hit viewers. Streaming platform GagaOOLala announced that the premiere of Wooju Bakery would be postponed due to unexpected circumstances. That was not the countdown fans had in mind after months of anticipation.
Online reaction has been sharply divided. Some fans have backed Jeff Satur and his management, arguing that artist rights, transparency and fair treatment must come first.
Others say the public is only seeing fragments of a larger story and that all sides need room to settle matters privately. A third group, perhaps the most exhausted, simply wants to know if the drama exists in release form or only in statement form.
Netizens across social platforms have also questioned how a series can approach launch day while such major disagreements remain unresolved.
Many have called for clearer communication from all parties, while others joked that Wooju Bakery has delivered more twists before episode one than most dramas manage in an entire season.
As of now, no new release date has been confirmed. Producers say they are working to resolve the issues so the series can be launched in the best possible condition.
Until then, Wooju Bakery remains stuck between the editing suite and the courtroom corridor. What do you think really happened here, and would you still watch once it finally airs?